{"id":37302,"date":"2009-05-18T15:27:42","date_gmt":"2009-05-18T13:27:42","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jak-placic-mniej-na-randce\/"},"modified":"2009-05-18T15:27:42","modified_gmt":"2009-05-18T13:27:42","slug":"jak-placic-mniej-na-randce","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/jak-placic-mniej-na-randce.html","title":{"rendered":"Jak p\u0142aci\u0107 mniej na randce?"},"content":{"rendered":"<p>Jej celem jest przedstawienie zalet kredytu konsolidacyjnego nad innymi formami oszcz\u0119dzania.<\/p>\n<p>Og&oacute;lnopolska kampania telewizyjna obejmuje m.in. takie stacje jak: TVP, TVP Info, TVN, Polsat i Polsat Sport. Zosta\u0142a ona r&oacute;wnie\u017c wsparta komunikacj\u0105 w internecie stron\u0105 internetow\u0105 JakPlacicMniej.pl.<\/p>\n<p>Za kreacj\u0119 kampanii ATL odpowiada agencja TBWA. Re\u017cyserem spotu by\u0142 Piotr Trzaskalski. Spoty internetowe TBWA przygotowa\u0142a przy wsp&oacute;\u0142pracy z wewn\u0119trznym dzia\u0142em Impact Studios a wyst\u0105pili w nich pracownicy agencji. Za planowanie i zakup medi&oacute;w odpowiada dom mediowy Initiative.<\/p>\n","protected":false},"excerpt":{"rendered":"Lukas Bank rozpocz\u0105\u0142 og&oacute;lnopolsk\u0105 kampani\u0119 telewizyjn\u0105 wspieraj\u0105c\u0105 sprzeda\u017c kredytu konsolidacyjnego.","protected":false},"author":1,"featured_media":37303,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1147,303],"class_list":{"0":"post-37302","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-initiative","9":"tag-tbwa","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=37302"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/37303"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=37302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=37302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=37302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}