{"id":37296,"date":"2009-05-18T15:43:08","date_gmt":"2009-05-18T13:43:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rowenta-na-polce-premium\/"},"modified":"2009-05-18T15:43:08","modified_gmt":"2009-05-18T13:43:08","slug":"rowenta-na-polce-premium","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rowenta-na-polce-premium.html","title":{"rendered":"Rowenta na p\u00f3\u0142ce premium"},"content":{"rendered":"<p>Depilator Fresh Extreme Total 3w1 to najnowszy produkt marki Rowenta z grupy premium. Adresatkami kampanii s\u0105 kobiety, prowadz\u0105ce aktywny lecz zdrowy tryb \u017cycia, wymagaj\u0105ce wzgl\u0119dem siebie i otoczenia. Dzia\u0142ania b\u0119d\u0105 kontynuowane do ko\u0144ca lipca.<\/p>\n<p>Kampania wprowadzaj\u0105ca rozpocz\u0119\u0142a sie na pocz\u0105tku maja w internecie. Przy wsp&oacute;\u0142pracy z portalem Gazeta.pl zosta\u0142 stworzony serwis, na kt&oacute;rym mo\u017cna obejrze\u0107 spot reklamowy, prezentacj\u0119 produktu, zasi\u0119gn\u0105\u0107 opinii ekspert&oacute;w oraz wzi\u0105\u0107 udzia\u0142 w konkursie, w kt&oacute;rym nagrodami s\u0105 depilatory.<\/p>\n<p>Aktywno\u015b\u0107 w internecie obejmuje r&oacute;wnie\u017c kampani\u0119 zasi\u0119gow\u0105 oraz pozycjonowanie w wyszukiwarkach (SEM).<\/p>\n<p>Kolejne ods\u0142ony kampanii obejm\u0105 emisj\u0119 spot&oacute;w 20&#8221; w telewizyjnych stacjach og&oacute;lnopolskich i kobiecych, kobiece magazyny lifestylowe oraz sie\u0107 no\u015bnik&oacute;w Look.tv w 400 salonach fryzjerskich w Polsce, w kt&oacute;rych emitowane b\u0119d\u0105 spoty Rowenta.<\/p>\n<p>Produkcj\u0119 spot&oacute;w i layouty prasowe przygotowa\u0142a agencja Publicis, za kreacje w internecie odpowiada Gazeta.pl. Media zaplanowa\u0142 i kupi\u0142 dom mediowy Mindshare Polska.<\/p>\n","protected":false},"excerpt":{"rendered":"Mindshare realizuje kampani\u0119 launchow\u0105 najnowszego depilatora Rowenta.","protected":false},"author":1,"featured_media":37297,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[85,52],"class_list":{"0":"post-37296","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare","9":"tag-publicis","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=37296"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37296\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/37297"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=37296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=37296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=37296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}