{"id":37286,"date":"2009-05-18T16:38:25","date_gmt":"2009-05-18T14:38:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/media-concept-dla-piwa-specjal\/"},"modified":"2015-01-12T14:42:01","modified_gmt":"2015-01-12T14:42:01","slug":"media-concept-dla-piwa-specjal","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/media-concept-dla-piwa-specjal.html","title":{"rendered":"Media Concept dla piwa Specjal"},"content":{"rendered":"<p>Z uwagi na wizerunkowy charakter kampanii, w du\u017cych miastach wykorzystano siatki wielkoformatowe oraz no\u015bniki typu frontlight o formacie 600x300cm. Dope\u0142nienie kampanii stanowi\u0142y no\u015bniki typu super 12 i billboardy o formacie 504x238cm oraz plakaty reklamowe o formacie 420x594mm naklejane w wagonach kolejki SKM w Tr&oacute;jmie\u015bcie.<\/p>\n<p>W ma\u0142ych miastach trzonem kampanii s\u0105  siatki wielkoformatowe oraz street bannery &#8211; no\u015bniki o formacie 70x140cm, usytuowane na latarniach wzd\u0142u\u017c g\u0142&oacute;wnych ulic i deptak&oacute;w.<\/p>\n<p>W kampanii wykorzystano 3 r&oacute;\u017cne motywy &#8211; jeziora, morza i Elbl\u0105ga, miasta w kt&oacute;rym warzone jest piwo Specjal.<\/p>\n<p>Kampania potrwa do ko\u0144ca maja. Dzia\u0142ania w Elbl\u0105gu maj\u0105 d\u0142ugotrwa\u0142y charakter.<\/p>\n<p>Media zaplanowa\u0142 i zakupi\u0142 dom mediowy Media Concept, kreacj\u0119 na potrzeby kampanii przygotowa\u0142a agencja reklamowa Locomotiva.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a wizerunkowa kampania marki Specjal, nale\u017c\u0105cej do Grupy \u017bywiec. Dzia\u0142ania reklamowe obejmuj\u0105 27 miast z regionu 3 wojew&oacute;dztw.","protected":false},"author":1,"featured_media":37287,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2352,1439],"class_list":{"0":"post-37286","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-locomotiva","9":"tag-media-concept","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=37286"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37286\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/37287"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=37286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=37286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=37286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}