{"id":37162,"date":"2009-05-21T13:16:00","date_gmt":"2009-05-21T11:16:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/s4-dla-barw-natury\/"},"modified":"2009-05-21T13:16:00","modified_gmt":"2009-05-21T11:16:00","slug":"s4-dla-barw-natury","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/s4-dla-barw-natury.html","title":{"rendered":"S4 dla Barw Natury"},"content":{"rendered":"<p>Jej celem wzmocnienie og&oacute;lnego wizerunku marki \u015anie\u017cka &#8222;Barwy Natury&#8221; jako eksperta oferuj\u0105cego wysokiej jako\u015bci farby kolorowe do malowania wn\u0119trz.<\/p>\n<p>Grupa docelowa realizowanych dzia\u0142a\u0144 to obecni u\u017cytkownicy marki oraz nowi klienci, kt&oacute;rych \u015anie\u017cka chcia\u0142aby pozyska\u0107 &#8211; osoby, kt&oacute;re za\u0142o\u017cy\u0142y ju\u017c rodzin\u0119, m\u0142odsi mieszka\u0144cy miast, dla kt&oacute;rych dom i rodzina s\u0105 najwa\u017cniejszymi warto\u015bciami.<\/p>\n<p>Agencji S4 powierzono zadanie przygotowania strategii dzia\u0142a\u0144, kreacji oraz produkcji spotu telewizyjnego. Kampania, kt&oacute;ra rozpocznie si\u0119 w maju i potrwa do czerwca obejmie telewizj\u0119 &#8211; spoty 30&#8221; i 15&#8221; (m.in. TVP1, TVP2, TVP3, Polsat, TV4, TVN, TVN24, TVN Style, TVN Turbo, Discovery Channel, Animal Planet) oraz 8&#8221; billboard sponsorski, a tak\u017ce pras\u0119 (M jak Mieszkanie, Moje Mieszkanie, Cztery K\u0105ty), outdoor i materia\u0142y POS.<\/p>\n<p>Media zaplanowa\u0142 i kupi\u0142 Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa S4 przygotowa\u0142a dla FFiL \u015anie\u017cka kampani\u0119 &#8222;Barwy Natury &#8211; Pi\u0119kno na d\u0142u\u017cej&#8221;.","protected":false},"author":1,"featured_media":37163,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1014,377],"class_list":{"0":"post-37162","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-s4","9":"tag-starcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=37162"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/37163"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=37162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=37162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=37162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}