{"id":36898,"date":"2009-05-28T13:39:46","date_gmt":"2009-05-28T11:39:46","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/palace-vodka-odswieza-wizerunek\/"},"modified":"2009-05-28T13:39:46","modified_gmt":"2009-05-28T11:39:46","slug":"palace-vodka-odswieza-wizerunek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/palace-vodka-odswieza-wizerunek.html","title":{"rendered":"Palace Vodka od\u015bwie\u017ca wizerunek"},"content":{"rendered":"<p>Komunikacja nowego opakowania zosta\u0142a wsparta nowym obrazem marki. &#8211; Jej ekskluzywny charakter oraz podkre\u015blenie sukcesu zobrazowane zosta\u0142o poprzez silny symbol r\u0119ki serwuj\u0105cej butelk\u0119 w&oacute;dki &#8211; informuje Pawe\u0142 Sobalak, brand manager marki Palace. &#8211; To produkt dla ludzi kreatywnych, pewnych siebie, odnosz\u0105cych sukcesy &#8211; dodaje.<\/p>\n<p>Palace Vodka dost\u0119pna jest w pojemno\u015bciach 0,5l (rekomendowana cena: 20,99 z\u0142) oraz 0,7l (rekomendowana cena: 28,99 z\u0142).<\/p>\n<p>Palace Vodka, kt&oacute;r\u0105 produkuje Polmos Bia\u0142ystok nale\u017c\u0105cy do Grupy CEDC, w nowej butelce trafi do sklep&oacute;w pod koniec maja. Wspiera\u0107 j\u0105 b\u0119d\u0105 materia\u0142y reklamowe oraz aktywno\u015bci w punktach sprzeda\u017cy.<\/p>\n<p>Za ich kreacje odpowiada agencja V&amp;A, egzekucj\u0105 aktywno\u015bci zajmuje si\u0119 agencja Coli a aktywno\u015bci w zakresie PR wspiera Q&amp;A Consulting.<\/p>\n","protected":false},"excerpt":{"rendered":"Dotychczasowy znak rozpoznawczy Palace Vodka &#8211; masywna brama pa\u0142acu w Bia\u0142ymstoku &#8211; zosta\u0142a uproszczona i przeniesiona na ty\u0142 opakowania.","protected":false},"author":1,"featured_media":36899,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1044],"class_list":{"0":"post-36898","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-qa-consulting","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=36898"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/36899"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=36898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=36898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=36898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}