{"id":36874,"date":"2009-05-28T16:05:43","date_gmt":"2009-05-28T14:05:43","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ty-tu-urzadzisz-w-internecie\/"},"modified":"2009-05-28T16:05:43","modified_gmt":"2009-05-28T14:05:43","slug":"ty-tu-urzadzisz-w-internecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/ty-tu-urzadzisz-w-internecie.html","title":{"rendered":"Ty tu urz\u0105dzisz, w internecie"},"content":{"rendered":"<p>Pomys\u0142 komunikacji w kampanii oparty jest o temat walki p\u0142ci w urz\u0105dzaniu domu. Wzorowani na spotach telewizyjnych bohaterowie &#8211; Kleopatra z pierwszej cz\u0119\u015bci kampanii wizerunkowej oraz nowy bohater Kr&oacute;l Artur &#8211; przeniesieni zostali na serwis internetowy. U\u017cytkownik wybiera, kt&oacute;r\u0105 wersj\u0119 serwisu &#8211; kobiec\u0105 lub m\u0119ska &#8211; preferuje.<\/p>\n<p>Na stronie <a href=\"http:\/\/www.tytuurzadzisz.wp.pl\" target=\"_blank\" rel=\"noopener\">www.tytuurzadzisz.wp.pl<\/a> mo\u017cna zobaczy\u0107 spoty wideo, wypowiedzie\u0107 si\u0119 na forum dyskusyjnym, wzi\u0105\u0107 udzia\u0142 w sondzie oraz przeczyta\u0107 artyku\u0142y na temat asertywno\u015bci w relacjach partnerskich.<\/p>\n<p>W ramach promocji serwisu emitowane s\u0105 standardowe formy ods\u0142onowe na powierzchni reklamowej portalu. Wykorzystany zosta\u0142 r&oacute;wnie\u017c multiscreening na stronie g\u0142&oacute;wnej portalu oraz linki tekstowe.<\/p>\n<p>Za planowanie i zakup medi&oacute;w online odpowiada ACR, kreacje promuj\u0105ce kampani\u0119 przygotowa\u0142a agencja interaktywna K2.<\/p>\n","protected":false},"excerpt":{"rendered":"W serwisie Tytuurzadzisz.wp.pl, kt&oacute;ry jest elementem ostatniej kampanii marki IKEA, pojawi\u0142y si\u0119 nowe funkcjonalno\u015bci oraz ruszy\u0142 konkurs &#8222;Kto tu (u)rz\u0105dzi\u0142?&#8221;.","protected":false},"author":1,"featured_media":36875,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[745,171,48],"class_list":{"0":"post-36874","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-acr","9":"tag-ikea","10":"tag-k2","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=36874"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/36875"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=36874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=36874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=36874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}