{"id":36870,"date":"2009-05-28T16:17:28","date_gmt":"2009-05-28T14:17:28","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/megabutelka-od-warki\/"},"modified":"2009-05-28T16:17:28","modified_gmt":"2009-05-28T14:17:28","slug":"megabutelka-od-warki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/megabutelka-od-warki.html","title":{"rendered":"Megabutelka od Warki"},"content":{"rendered":"<p>Dzia\u0142ania b\u0119d\u0105 przebiega\u0107 pod has\u0142em &#8222;Na lato 3 Warki z jednej&#8221;.<\/p>\n<p>Grupa \u017bywiec jako pierwsza wprowadza na rynek Megabutelk\u0119. &#8211; Zwyczaje zakupowe si\u0119 zmieniaj\u0105, ludzie d\u0105\u017c\u0105 do wygody. Dowodem jest wzrastaj\u0105ca sprzeda\u017c piwa w puszce czy multipakach. Wychodzimy naprzeciw tym trendom tworz\u0105c now\u0105 kategori\u0119 i jako\u015b\u0107 na polskim rynku piwnym &#8211; wyja\u015bnia Joanna Nowakowska, senior brand manager Warki.<\/p>\n<p>Nowa Megabutelka Warki wsparta b\u0119dzie komunikacj\u0105 we wszystkich g\u0142&oacute;wnych stacjach telewizyjnych, prasie bran\u017cowej, tematycznej i lifestyle&#8217;owej oraz dzia\u0142aniami w punktach sprzeda\u017cy.<\/p>\n<p>Kreacj\u0119 przygotowa\u0142a agencja reklamowa Just a zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy ZenithOptimedia.<\/p>\n<p>Kampania potrwa do ko\u0144ca lipca.<\/p>\n","protected":false},"excerpt":{"rendered":"1 czerwca rusza kampania promocyjna piwa Warka w nowym 1,5-litrowym opakowaniu.","protected":false},"author":1,"featured_media":36871,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[217],"class_list":{"0":"post-36870","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-warka","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=36870"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/36871"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=36870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=36870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=36870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}