{"id":36814,"date":"2009-05-31T19:38:05","date_gmt":"2009-05-31T17:38:05","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/commercial-union-wprowadza-nazwe-aviva\/"},"modified":"2009-05-31T19:38:05","modified_gmt":"2009-05-31T17:38:05","slug":"commercial-union-wprowadza-nazwe-aviva","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/commercial-union-wprowadza-nazwe-aviva.html","title":{"rendered":"Commercial Union wprowadza nazw\u0119 Aviva"},"content":{"rendered":"<p>Kampania rebrandingowa ma pom&oacute;c w zbudowaniu silnego i sp&oacute;jnego wizerunku grupy Aviva na \u015bwiecie jako marki nowoczesnej, dynamicznej, ale zarazem przyjacielskiej i bliskiej.<\/p>\n<p>Kampania obejmie nast\u0119puj\u0105ce media:<br \/>&#8211; telewizja &#8211; intensywna kampania komunikuj\u0105ca zmian\u0119 nazwy oraz kampanie produktowe, prowadzone we wszystkich najwa\u017cniejszych stacjach TV<br \/>&#8211; prasa &#8211; zasi\u0119gowa kampania wykorzystuj\u0105ca zr&oacute;\u017cnicowane segmenty, w tym r&oacute;wnie\u017c pras\u0119 hobbystyczn\u0105, oraz niestandardowe formaty reklam tj. skrzyd\u0142a na I ok\u0142adce, memosticki, konsekutywne reklamy \u015br&oacute;dtekstowe, wszywki<br \/>&#8211; reklama zewn\u0119trzna &#8211; wykorzystuj\u0105ca m.in. presti\u017cowe siatki wielkoformatowe w 15 miastach ca\u0142ej Polski, billboardy 6&#215;3 (m), 12 x 4 (m), CLP, airwalle, \u015brodki komunikacji miejskiej.<\/p>\n<p>Kreacj\u0119 przygotowa\u0142a agencja PZL. Za planowanie i zakup medi&oacute;w odpowiada Universal McCann.<\/p>\n","protected":false},"excerpt":{"rendered":"1 czerwca rusza kampania reklamowa, kt&oacute;rej celem jest budowanie \u015bwiadomo\u015bci i wizerunku marki Aviva Commercial Union.","protected":false},"author":1,"featured_media":36815,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1342,746,224],"class_list":{"0":"post-36814","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-aviva","9":"tag-pzl","10":"tag-universal-mccann","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=36814"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/36815"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=36814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=36814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=36814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}