Celem dzia\u0142a\u0144 reklamowych jest umocnienie pozycji Dove w grupie docelowej kobiet w wieku 18-25 lat, zapoznanie ich z filozofi\u0105 Go Fresh oraz nawi\u0105zanie emocjonalnej wi\u0119zi m\u0142odych konsumentek z mark\u0105.<\/p>\n
Czerwcowa kampania obejmie swoim zasi\u0119giem internet, pras\u0119, outdoor oraz telewizj\u0119, gdzie emitowany b\u0119dzie 15-sekundowy spot z udzia\u0142em Wioli Fiuk. Kluczowym kana\u0142em komunikacji ma by\u0107 jednak internet i serwis spo\u0142eczno\u015bciowy www.gofresh.pl<\/a>.<\/p>\n Koncept i strategi\u0119 komunikacji, kreacj\u0119 oraz serwis internetowy przygotowa\u0142y agencja Los Mejores oraz jej cz\u0119\u015b\u0107 interaktywna ElectricBrothers. Sesj\u0119 zdj\u0119ciow\u0105 zrealizowa\u0142 Pawe\u0142 Fabja\u0144ski (Shoot Me), spot TV wyprodukowa\u0142 Propeller Film, a za planowanie i zakup mediów odpowiada Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Wiola Fiuk, laureatka III edycji programu „You Can Dance”, zosta\u0142a twarz\u0105 kampanii linii kosmetyków Dove Go Fresh.","protected":false},"author":1,"featured_media":36779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[353,2553,906],"class_list":{"0":"post-36778","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-dove","9":"tag-los-mejores","10":"tag-media-direction-omd","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=36778"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36778\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/36779"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=36778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=36778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=36778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}