{"id":36756,"date":"2009-06-01T17:31:58","date_gmt":"2009-06-01T15:31:58","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jupi-wchodzi-do-kin\/"},"modified":"2009-06-01T17:31:58","modified_gmt":"2009-06-01T15:31:58","slug":"jupi-wchodzi-do-kin","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/jupi-wchodzi-do-kin.html","title":{"rendered":"Jupi wchodzi do kin"},"content":{"rendered":"

Czerwcowa kampania outdoorowa marki Jupi obejmie 300 billboardów oraz 500 citylightów w o\u015bmiu najwi\u0119kszych miastach Polski.<\/p>\n

Równie\u017c w czerwcu ruszy o\u015bmiotygodniowa kampania Jupi w 21 kinach sieci Multikino oraz czterotygodniowa kampania 31 kinach Cinema City i Helios.<\/p>\n

W kinach Multikino planowane s\u0105 równie\u017c dzia\u0142ania typu off screen (m.in. naklejki na pod\u0142ogach oraz emisje spotów na plazmach). Marka Jupi jest tak\u017ce jednym ze sponsorów „Summer Promo” w Cinema City. W kinach tej sieci planowane s\u0105 równie\u017c akcje samplingowe.<\/p>\n

W ramach letnich aktywno\u015bci na stronie www.jupiland.com<\/a> zaplanowano promocj\u0119 konsumenck\u0105, \u015bci\u015ble nawi\u0105zuj\u0105c\u0105 do spotu. Ka\u017cdy z uczestników mo\u017ce zaprojektowa\u0107 koszulk\u0119 przy pomocy narz\u0119dzi udost\u0119pnionych na stronie, trzy najlepsze projekty zostan\u0105 nagrodzone. Nagrodami s\u0105 notebooki, zaproszenia do kina oraz koszulki ze zwyci\u0119skimi projektami. Promocja b\u0119dzie równie\u017c wspierana w interencie.<\/p>\n

Za kreacj\u0119 odpowiada agencja Hand Made, produkcj\u0105 zaj\u0119\u0142a si\u0119 firma Papaya Films, planowanie i zakup mediów powierzono domowi mediowemu Mindshare. Za dzia\u0142ania w internecie odpowiada agencja OS3 multimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"Marka Jupi (Hoop Polska) rusza z letni\u0105 kampani\u0105 outdoorow\u0105, ale b\u0119dzie równie\u017c obecna w kinach i w internecie.","protected":false},"author":1,"featured_media":36757,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[3491],"class_list":{"0":"post-36756","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-os3-group","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=36756"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/36757"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=36756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=36756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=36756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}