{"id":36752,"date":"2009-06-01T17:42:22","date_gmt":"2009-06-01T15:42:22","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/barwy-natury-na-smartach\/"},"modified":"2015-01-12T14:41:59","modified_gmt":"2015-01-12T14:41:59","slug":"barwy-natury-na-smartach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/barwy-natury-na-smartach.html","title":{"rendered":"Barwy Natury na Smartach"},"content":{"rendered":"<p>Grupa docelowa realizowanych dzia\u0142a\u0144 to obecni u\u017cytkownicy marki oraz nowi klienci, kt&oacute;rych \u015anie\u017cka chcia\u0142aby pozyska\u0107 &#8211; osoby, kt&oacute;re za\u0142o\u017cy\u0142y rodzin\u0119 dla kt&oacute;rych dom i rodzina s\u0105 najwa\u017cniejszymi warto\u015bciami.<\/p>\n<p>Kampania prowadzona b\u0119dzie w wybranych miastach: Pozna\u0144, Szczecin i Tr&oacute;jmiasto od pocz\u0105tku czerwca. Jako no\u015bniki wykorzystane zosta\u0142y samochody marki Smart, kt&oacute;re poprzez layout oraz elementy zamontowane na dachach pojazd&oacute;w eksponowa\u0107 b\u0119d\u0105 g\u0142&oacute;wny benefit farby &#8211; \u0142atwe usuwanie plam i zabrudze\u0144 oraz bogat\u0105 palet\u0119 kolor&oacute;w \u015anie\u017cka Barw Natury.<\/p>\n<p>Kampania przewiduje codzienne przejazdy grupy kolorowych samochod&oacute;w w poszczeg&oacute;lnych miastach.<\/p>\n<p>Zaplanowaniem dzia\u0142a\u0144 zaj\u0105\u0142 si\u0119 dom mediowy Starcom, realizacje oraz stron\u0119 graficzn\u0105 kampanii wykona\u0142a agencja Net4Media\/rent-smart.pl.<\/p>\n","protected":false},"excerpt":{"rendered":"W og&oacute;lnopolskiej kampanii kolekcji gotowych kolorowych farb Barwy Natury FFiL \u015anie\u017cka SA wykorzystuje mobilne no\u015bniki outdoorowe.","protected":false},"author":1,"featured_media":36753,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[377],"class_list":{"0":"post-36752","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-starcom","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=36752"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/36753"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=36752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=36752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=36752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}