{"id":36698,"date":"2009-06-02T16:19:48","date_gmt":"2009-06-02T14:19:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dialog-nie-plac-za-tv\/"},"modified":"2009-06-02T16:19:48","modified_gmt":"2009-06-02T14:19:48","slug":"dialog-nie-plac-za-tv","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/dialog-nie-plac-za-tv.html","title":{"rendered":"Dialog: nie p\u0142a\u0107 za TV!"},"content":{"rendered":"<p>Kampania dotyczy pakietu us\u0142ug, w sk\u0142ad kt&oacute;rego wchodz\u0105 cyfrowa telewizja z wypo\u017cyczalni\u0105 film&oacute;w na \u017cyczenie, internet i telefon.<\/p>\n<p>G\u0142&oacute;wnymi elementami dzia\u0142a\u0144 promocyjnych s\u0105: outdoor (siatki wielkoformatowe, billboardy, city lighty, airboardy i reklama na autobusach) oraz kampania internetowa (dedykowana mini strona, zestaw kreacji wykorzystanych na portalach, e-mailing oraz dzia\u0142ania w wyszukiwarkach). Uzupe\u0142nieniem komunikacji s\u0105 spoty radiowe.<\/p>\n<p>Kampania, kt&oacute;ra obejmuje obszary Polski w zasi\u0119gu sieci kablowej Dialog (wojew&oacute;dztwa: dolno\u015bl\u0105skie, lubuskie, \u0142&oacute;dzkie, pomorskie, \u015bl\u0105skie oraz warmi\u0144sko-mazurskie) zako\u0144czy si\u0119 31 sierpnia 2009 r.<\/p>\n<p>Koncept kreatywny i layout przygotowa\u0142a agencja reklamowa Czart, planowanie i zakup medi&oacute;w powierzono MPG.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Nie p\u0142a\u0107 za TV&#8221; ruszy\u0142a kampania reklamowa nowej promocji telefonii Dialog.","protected":false},"author":1,"featured_media":36699,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[826,1281,808],"class_list":{"0":"post-36698","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-czart","9":"tag-dialog","10":"tag-mpg","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=36698"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36698\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/36699"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=36698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=36698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=36698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}