{"id":36696,"date":"2009-06-02T16:28:48","date_gmt":"2009-06-02T14:28:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bruce-lee-w-kampanii-play-fresh-wideo\/"},"modified":"2009-06-02T16:28:48","modified_gmt":"2009-06-02T14:28:48","slug":"bruce-lee-w-kampanii-play-fresh-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/bruce-lee-w-kampanii-play-fresh-wideo.html","title":{"rendered":"Bruce Lee w kampanii Play Fresh (wideo)"},"content":{"rendered":"<p>Kampania skierowana jest do ludzi m\u0142odych, obecnych oraz potencjalnych u\u017cytkownik&oacute;w telefon&oacute;w na kart\u0119.<\/p>\n<p>W trzech 15-sekundowych spotach wykorzystano wizerunek Bruce&#8217;a Lee. Komunikacj\u0119 telewizyjn\u0105 wspiera outdoor, prasa, spoty radiowe oraz no\u015bniki niestandardowe.<\/p>\n<p>Za planowanie i zakup medi&oacute;w odpowiedzialny jest dom mediowy ZenithOptimedia.<\/p>\n<p>We wcze\u015bniejszych spotach reklamowych Play Fresh pojawili si\u0119: porucznik Borewicz, Kot Filemon i \u017bubr.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kolejna ods\u0142ona kampanii reklamowej oferty na kart\u0119 Play Fresh, przygotowana przez grup\u0119 Change Integrated.","protected":false},"author":1,"featured_media":36697,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[933,62,250],"class_list":{"0":"post-36696","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-change-integrated","9":"tag-play","10":"tag-zenithoptimedia","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=36696"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/36697"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=36696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=36696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=36696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}