{"id":36476,"date":"2009-06-09T11:05:42","date_gmt":"2009-06-09T09:05:42","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pramerica-personalizuje-billboardy\/"},"modified":"2015-01-12T14:41:59","modified_gmt":"2015-01-12T14:41:59","slug":"pramerica-personalizuje-billboardy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pramerica-personalizuje-billboardy.html","title":{"rendered":"Pramerica personalizuje billboardy"},"content":{"rendered":"<p>Kampania opiera si\u0119 na personalizacji 22 r&oacute;\u017cnych layout&oacute;w. Dzia\u0142ania wykorzystuj\u0105 ok. 300 no\u015bnik&oacute;w typu super scroll, super 18 i billboard. Na ka\u017cdym z nich wyst\u0119puje inny agent ubezpieczeniowy, zwany life plannerem.<\/p>\n<p>Billboardy z danym agentem znajduj\u0105 si\u0119 w lokalizacjach, w kt&oacute;rych jest on rozpoznawany ze wzgl\u0119du na prowadzon\u0105 dzia\u0142alno\u015b\u0107 ubezpieczeniow\u0105. Kampania prowadzona jest w 6 miastach, w kt&oacute;rych Pramerica \u017bycie ma swoje oddzia\u0142y &#8211; Warszawie, Katowicach, Wroc\u0142awiu, Poznaniu, Gdyni i Krakowie.<\/p>\n<p>Kampania potrwa do ko\u0144ca czerwca. Kolejna jej ods\u0142ona planowana jest na listopad br.<\/p>\n<p>Za kreacj\u0119 i zakup medi&oacute;w odpowiada firma Green Fish oraz dzia\u0142 marketingu Pramerica \u017bycie.<\/p>\n","protected":false},"excerpt":{"rendered":"Pramerica \u017bycie ruszy\u0142a z kampani\u0105 outdoorow\u0105. Has\u0142em przewodnim dzia\u0142a\u0144 reklamowych jest &#8222;Profesjonalizm w ka\u017cdym detalu&#8221;.","protected":false},"author":1,"featured_media":36477,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2548],"class_list":{"0":"post-36476","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-pramerica","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=36476"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36476\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/36477"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=36476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=36476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=36476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}