{"id":3641,"date":"2012-11-21T15:56:11","date_gmt":"2012-11-21T14:56:11","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/grolsch-stop-niechcianym-prezentom\/"},"modified":"2012-11-21T15:56:11","modified_gmt":"2012-11-21T14:56:11","slug":"grolsch-stop-niechcianym-prezentom","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/grolsch-stop-niechcianym-prezentom.html","title":{"rendered":"Grolsch: stop niechcianym prezentom"},"content":{"rendered":"<p>Akcja w swoich za\u0142o\u017ceniach ma zach\u0119ca\u0107 do poszukiwania upomink&oacute;w niepowtarzalnych, oryginalnych i takich, kt&oacute;re sprawi\u0105 innym rado\u015b\u0107.<\/p>\n<p>Na facebook&#8217;owym profilu Grolscha (<a href=\"https:\/\/www.facebook.com\/Grolsch.Polska\" target=\"_blank\" rel=\"noopener\">facebook.com\/Grolsch.Polska<\/a>) ju\u017c teraz powstaje czarna lista niechcianych prezent&oacute;w. Dzia\u0142ania kontynuowane b\u0119d\u0105 tak\u017ce po \u015bwi\u0119tach. W wybranych pubach b\u0119dzie mo\u017cna wymieni\u0107 nietrafiony prezent na piwo Grolsch.<\/p>\n<p>Akcji patronuj\u0105 media: Newsweek, Aktivist, Logo, Playboy, CKM i AntyRadio.<\/p>\n<p>Koncepcj\u0119 kreatywn\u0105 kampanii wymy\u015bli\u0142a Kropka Bordo. Reklamy w prasie zaplanowa\u0142 Starcom. Pod dzia\u0142aniami PR podpisuje si\u0119 Raczkiewicz Chenczke Consultants (Rc2).<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza kampania &#8222;Stop niechcianym prezentom. Wybierz ciekawiej&#8221;, kt&oacute;ra przedstawia limitowan\u0105 butelk\u0119 piwa Grolsch w wydaniu XXL o pojemno\u015bci 1,5l.","protected":false},"author":1,"featured_media":3642,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[53,54,792,377],"class_list":{"0":"post-3641","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-grolsch","9":"tag-kropka-bordo","10":"tag-raczkiewicz-chenczke-consultants","11":"tag-starcom","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3641"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3642"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}