{"id":36378,"date":"2009-06-15T00:07:34","date_gmt":"2009-06-14T22:07:34","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mbank-o-sztuce-zrywania\/"},"modified":"2009-06-15T00:07:34","modified_gmt":"2009-06-14T22:07:34","slug":"mbank-o-sztuce-zrywania","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mbank-o-sztuce-zrywania.html","title":{"rendered":"mBank o sztuce zrywania"},"content":{"rendered":"<p>G\u0142&oacute;wnym elementem dzia\u0142a\u0144 b\u0119dzie film, kt&oacute;ry jest jedn\u0105 z trzech ods\u0142on kampanii. B\u0119dzie go mo\u017cna znale\u017a\u0107 na stronach banku.<\/p>\n<p>&#8211; Wiemy, \u017ce dla wielu klient&oacute;w rozstanie z tradycyjnym bankiem, w kt&oacute;rym maj\u0105 rachunek od wielu lat, jest bardzo trudne i uci\u0105\u017cliwe. Polacy cz\u0119sto biernie znosz\u0105 kolejne podwy\u017cki op\u0142at zamiast zako\u0144czy\u0107 taki &#8222;toksyczny zwi\u0105zek&#8221;. W naszych najnowszych filmach reklamowych pokazujemy z przymru\u017ceniem oka kilka sposob&oacute;w na zerwanie z bankiem. Chcemy w ten spos&oacute;b da\u0107 widzom impuls do podj\u0119cia dzia\u0142ania &#8211; t\u0142umaczy Piotr Jakubowski, szef Wydzia\u0142u Reklamy i Zarz\u0105dzania Mark\u0105 w mBanku.<\/p>\n<p>Kampania promuje mBank po wprowadzeniu zmian w serwisie transakcyjnym, kt&oacute;re wesz\u0142y w nocy z 13 na 14 czerwca br. Jest to pierwszy etap projektu odnawiania serwisu, kt&oacute;ry jest zaplanowany na najbli\u017csze dwa lata.<\/p>\n<p>Za kreacj\u0119 i produkcj\u0119 spot&oacute;w odpowiada\u0142a firma Momint.<\/p>\n","protected":false},"excerpt":{"rendered":"16 czerwca mBank rozpocznie now\u0105 kampani\u0119 internetow\u0105, maj\u0105c\u0105 na celu pozyskanie nowych i zaktywizowanie dotychczasowych kient&oacute;w.","protected":false},"author":1,"featured_media":36379,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[374],"class_list":{"0":"post-36378","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mbank","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=36378"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/36379"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=36378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=36378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=36378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}