{"id":3625,"date":"2012-11-22T18:32:25","date_gmt":"2012-11-22T17:32:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/coca-cola-z-nowa-kampania-na-swieta\/"},"modified":"2012-11-22T18:32:25","modified_gmt":"2012-11-22T17:32:25","slug":"coca-cola-z-nowa-kampania-na-swieta","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/coca-cola-z-nowa-kampania-na-swieta.html","title":{"rendered":"Coca-Cola z now\u0105 kampani\u0105 na \u015bwi\u0119ta"},"content":{"rendered":"

W spocie pojawia si\u0119 nowa piosenka „Co\u015b wydarzy si\u0119”, która zosta\u0142a nagrana specjalnie na potrzeby \u015bwi\u0105tecznej kampanii marki.<\/p>\n

Reklama, która jest cz\u0119\u015bci\u0105 globalnej kampanii „Open Happiness” („Uwolnij Rado\u015b\u0107”), zosta\u0142a stworzona przez agencj\u0119 McCann Worldgrup.<\/p>\n

Lokaln\u0105 adaptacj\u0119 spotu przygotowa\u0142a agencja McCann Polska, media zakupi\u0142 dom mediowy Starcom, za\u015b dzia\u0142aniami w internecie zaj\u0119\u0142a si\u0119 agencja K2 Internet.<\/p>\n

Kampanii telewizyjno-kinowej towarzyszy\u0107 b\u0119d\u0105 dzia\u0142ania w punktach sprzeda\u017cy. Na rynku pojawi\u0142y si\u0119 butelki Coca-Coli ze \u015bwi\u0105tecznymi etykietami oraz \u015bwi\u0105teczne ekspozycje, które stan\u0105 w sieciach handlowych.<\/p>\n

Muzyczny motyw przewodni tegorocznej kampanii marki Coca-Cola b\u0119dzie mo\u017cna wkrótce \u015bci\u0105gn\u0105\u0107, tak\u017ce w formie dzwonka na telefon, z www.coca-cola.pl<\/a>. Ju\u017c teraz na stronie mo\u017cna obejrze\u0107 najnowszy spot.<\/p>\n","protected":false},"excerpt":{"rendered":"Nowa \u015bwi\u0105teczna kampania Coca-Coli, której premiera kinowa i telewizyjna mia\u0142a miejsce 15 listopada, b\u0119dzie prowadzona równolegle na blisko 100 rynkach na ca\u0142ym \u015bwiecie.","protected":false},"author":1,"featured_media":3626,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[57,48,237,377],"class_list":{"0":"post-3625","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-coca-cola","9":"tag-k2","10":"tag-mccann-worldgroup","11":"tag-starcom","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3625"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3625\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3626"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}