{"id":36246,"date":"2009-06-17T10:01:08","date_gmt":"2009-06-17T08:01:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/draka-o-makaron-wsrod-graczy\/"},"modified":"2009-06-17T10:01:08","modified_gmt":"2009-06-17T08:01:08","slug":"draka-o-makaron-wsrod-graczy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/draka-o-makaron-wsrod-graczy.html","title":{"rendered":"&#8222;Draka o makaron&#8221; w\u015br\u00f3d graczy"},"content":{"rendered":"<p>Dzia\u0142ania promocyjne marki, kt&oacute;rych autorem jest agencja Click5, obj\u0119\u0142y dotychczas swoim zasi\u0119giem telewizj\u0119, outdoor i kampani\u0119 internetow\u0105. Osi\u0105 ca\u0142ego przedsi\u0119wzi\u0119cia jest interaktywny film akcji &#8222;Przygodo\u017cercy. Draka o Makaron&#8221;, w kt&oacute;rym internauci mog\u0105 wzi\u0105\u0107 udzia\u0142 na stronie&nbsp;<a href=\"http:\/\/www.knorrnudle.pl\/\" target=\"_blank\" rel=\"noopener\">www.knorrnudle.pl<\/a>.<\/p>\n<p>&#8211; Odbiorcami marki Nudle s\u0105 osoby m\u0142ode, bardzo intensywnie korzystaj\u0105ce z internetu. Skuteczna komunikacja e-marketingowa skierowana do tej grupy musi by\u0107 wielokana\u0142owa, dlatego obok kampanii banerowej, aktywno\u015bci w sieciach spo\u0142eczno\u015bciowych i wyszukiwarkach zdecydowali\u015bmy na reklam\u0119 w grach, kt&oacute;ra doskonale wpisuje si\u0119 w strategi\u0119 tej marki &#8211; m&oacute;wi Rafa\u0142 Krzywoszy\u0144ski, szef domu mediowego Media Direction OMD.<\/p>\n<p>AdAction odpowiada za przygotowanie kampanii w takich grach jak &#8222;NBA Live 2009&#8221;, &#8222;Guitar Hero&#8221; czy &#8222;Counter Strike&#8221;. Reklamy wy\u015bwietlane s\u0105 w grach na konsoli Playstation 3 oraz na PC w postaci r&oacute;\u017cnej wielko\u015bci billboard&oacute;w. Reklama wy\u015bwietlana jest w ramach sieci IGA Worldwide i dociera obecnie do 350 tys. graczy w Polsce.<\/p>\n<p>Kampania potrwa do ko\u0144ca czerwca.<\/p>\n","protected":false},"excerpt":{"rendered":"Ostatnia kampania Nudli Knorr od niedawna prowadzona jest r&oacute;wnie\u017c w grach.","protected":false},"author":1,"featured_media":36247,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2203],"class_list":{"0":"post-36246","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adaction","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=36246"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/36247"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=36246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=36246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=36246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}