{"id":3619,"date":"2012-11-22T19:28:36","date_gmt":"2012-11-22T18:28:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/chicco-startuje-z-pierwsza-kampania-wizerunkowa-wideo\/"},"modified":"2012-11-22T19:28:36","modified_gmt":"2012-11-22T18:28:36","slug":"chicco-startuje-z-pierwsza-kampania-wizerunkowa-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/chicco-startuje-z-pierwsza-kampania-wizerunkowa-wideo.html","title":{"rendered":"Chicco startuje z pierwsz\u0105 kampani\u0105 wizerunkow\u0105 (wideo)"},"content":{"rendered":"<p>Emisja spotu w kinach to cz\u0119\u015b\u0107 szerszej kampanii reklamowej Chicco pod has\u0142em &#8222;Napisz list do \u015awi\u0119tego Miko\u0142aja&#8221;, komunikowanej w sklepach, radiu i internecie.<\/p>\n<p>Kampania powi\u0105zana jest z cyklem akcji bezpo\u015brednich, czyli spotka\u0144 z Miko\u0142ajem w punktach sprzeda\u017cy na terenie ca\u0142ej Polski, kt&oacute;re zaplanowano na 6 grudnia.<\/p>\n<p>Celem kampanii jest podniesienie \u015bwiadomo\u015bci marki Chicco w Polsce.<\/p>\n<p>Lini\u0119 kreatywn\u0105 do kampanii przygotowa\u0142a agencja reklamowa McCann Erickson Italia. Dzia\u0142ania w kinach koordynuje New Age Media. Planowanie i zakup medi&oacute;w dzia\u0142 marketingu Chicco prowadzi we w\u0142asnym zakresie.<\/p>\n","protected":false},"excerpt":{"rendered":"We wszystkich kinach Cinema City w Polsce rusza \u015bwi\u0105teczna kampania wizerunkowa marki Chicco, kt&oacute;ra potrwa od 23 listopada do 3 stycznia.","protected":false},"author":1,"featured_media":3620,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[759,288],"class_list":{"0":"post-3619","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mccann-erickson","9":"tag-new-age-media","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3619"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3620"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}