{"id":36128,"date":"2009-06-19T14:58:07","date_gmt":"2009-06-19T12:58:07","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mieszkancy-reklamuja-osiedle-ksieznej-dabrowki\/"},"modified":"2009-06-19T14:58:07","modified_gmt":"2009-06-19T12:58:07","slug":"mieszkancy-reklamuja-osiedle-ksieznej-dabrowki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mieszkancy-reklamuja-osiedle-ksieznej-dabrowki.html","title":{"rendered":"Mieszka\u0144cy reklamuj\u0105 osiedle Ksi\u0119\u017cnej D\u0105br\u00f3wki"},"content":{"rendered":"<p>Tym razem promuje osiedle Ksi\u0119\u017cnej D\u0105br&oacute;wki g\u0142osami samych mieszka\u0144c&oacute;w.<\/p>\n<p>Na materia\u0142ach reklamowych pojawi\u0105 si\u0119 autentyczni mieszka\u0144cy osiedla D\u0105br&oacute;wki, kt&oacute;rzy w &#8222;dymkach&#8221; wymieniaj\u0105 jego zalety.<\/p>\n<p>&#8211; Celem kampanii jest pokazanie osiedla oczami tych, kt&oacute;rzy s\u0105 najbli\u017cej, kt&oacute;rzy codziennie z tego osiedla korzystaj\u0105, kt&oacute;rzy je oswoili &#8211; m&oacute;wi Agnieszka W\u0119growska, koordynator marketingu i PR w Nickel Development.<\/p>\n<p>Do kampanii zaproszono trzy rodziny, charakterystyczne dla grupy docelowej produktu. Ka\u017cd\u0105 zapytano o zalety inwestycji &#8211; mieszka\u0144cy wskazywali znacz\u0105c\u0105 prywatno\u015b\u0107 i powierzchnie ogrod&oacute;w, spok&oacute;j, dobr\u0105 lokalizacj\u0119, cisz\u0119, bliski kontakt z natur\u0105. Te opinie tworz\u0105 g\u0142&oacute;wny przekaz reklamy.<\/p>\n<p>Kampania reklamowa osiedla kameralnych willi w podpozna\u0144skiej gminie Dopiewo obejmie pras\u0119 regionaln\u0105: Gazet\u0119 Wyborcz\u0105, G\u0142os Wielkopolski oraz lokalne Echo Miasta. Poza tym Nickel Development przewiduje kampani\u0119 w internecie. Akcja wsparta b\u0119dzie dzia\u0142aniami PR oraz organizacj\u0105 drzwi otwartych i udost\u0119pnieniem do zwiedzania mieszkania pokazowego.<\/p>\n","protected":false},"excerpt":{"rendered":"Firma deweloperska Nickel Development rozpocz\u0119\u0142a now\u0105 akcj\u0119 marketingow\u0105.","protected":false},"author":1,"featured_media":36129,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-36128","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=36128"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/36128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/36129"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=36128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=36128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=36128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}