{"id":3611,"date":"2012-11-23T16:15:54","date_gmt":"2012-11-23T15:15:54","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/palma-z-murzynkiem-rozpoczyna-kampanie-wizerunkowa-wideo\/"},"modified":"2012-11-23T16:15:54","modified_gmt":"2012-11-23T15:15:54","slug":"palma-z-murzynkiem-rozpoczyna-kampanie-wizerunkowa-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/palma-z-murzynkiem-rozpoczyna-kampanie-wizerunkowa-wideo.html","title":{"rendered":"Palma z Murzynkiem rozpoczyna kampani\u0119 wizerunkow\u0105 (wideo)"},"content":{"rendered":"<p>Dzia\u0142ania informacyjne, realizowane pod has\u0142em &#8222;Lubi\u0119 domowe ciasto, a Ty?&#8221; potrwaj\u0105 do 24 grudnia na \u0142amach prasy, radia, telewizji oraz w internecie.<\/p>\n<p>Celem kampanii jest wzmocnienie wizerunku marki jako produktu z d\u0142ug\u0105 tradycj\u0105 i siln\u0105 rekomendacj\u0105 do domowych wypiek&oacute;w.<\/p>\n<p>Emisj\u0119 pi\u0119tnastosekundowych spot&oacute;w zaplanowano w TVN Style, Polsat Cafe, TVN7, Puls, TTV, a tak\u017ce dwunastu kana\u0142ach tematycznych z pakietu At Media.<\/p>\n<p>Ponadto, reklama b\u0119dzie emitowana w weekendowym pa\u015bmie kina familijnego TVN i Polsat oraz w pa\u015bmie \u015bniadaniowym TVP. Billboardy sponsorskie pojawi\u0105 si\u0119 przed wybranymi programami TVP i TVN.<\/p>\n<p>Kampania prasowa koncentruje si\u0119 na wybranych tytu\u0142ach poradnikowych i kobiecych wydawnictw Bauer i Edipresse; spoty radiowe b\u0119d\u0105 emitowane w stacjach RMF FM i RMF Classic.<\/p>\n<p>Kampani\u0119 bannerow\u0105 w internecie zaplanowano w wybranych portalach i blogach kulinarnych.<\/p>\n<p>Kompleksow\u0105 realizacj\u0119 kampanii, obejmuj\u0105c\u0105 kreacj\u0119 spot&oacute;w i og\u0142osze\u0144 prasowych, a tak\u017ce zakup wszystkich medi&oacute;w, powierzono Innovations Communications Group. Dzia\u0142ania PR dla marki Palma z Murzynkiem realizuje projektowo Kolterman Media Communications.<\/p>\n","protected":false},"excerpt":{"rendered":"23 listopada wystartowa\u0142a wizerunkowa kampania reklamowa margaryny kulinarnej Palma z Murzynkiem &#8211; marki z portfolio ZT Bielmar.","protected":false},"author":1,"featured_media":3612,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[783,784],"class_list":{"0":"post-3611","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-innovations-communications-group","9":"tag-kolterman-media-communications","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3611"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3612"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}