{"id":35870,"date":"2009-06-29T02:07:18","date_gmt":"2009-06-29T00:07:18","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iaa-o-klimacie\/"},"modified":"2009-06-29T02:07:18","modified_gmt":"2009-06-29T00:07:18","slug":"iaa-o-klimacie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/iaa-o-klimacie.html","title":{"rendered":"IAA o klimacie"},"content":{"rendered":"<p>Strategi\u0119 i kreacj\u0119 dla &#8222;Hopenhagen&#8221; przygotowa\u0142a agencja Ogilvy &amp; Mather. Rozwi\u0105zania cyfrowe zosta\u0142y opracowane przez MDC Partner&#8217;s Colle + McVoy a mi\u0119dzynarodowy PR i plan komunikacji powierzono firmie Omnicom&#8217;s Ketchum.<\/p>\n<p>W opracowanie kampanii zaanga\u017cowa\u0142y si\u0119 r&oacute;wnie\u017c: Dentsu; Havas, reprezentowana przez Euro RSCG i MPG; Interpublic Group, reprezentowany przez McCann Worldgroup, R \/ GA i Draftfcb; MDC Partners, reprezentowana przez Colle + McVoy; Omnicom, reprezentowana przez Ketchum, Interbrand i Tribal DDB, Publicis Groupe, reprezentowana przez Digitas i Saatchi &amp; Saatchi; WPP, reprezentowana przez Ogilvy and Mather.<\/p>\n<p>Przewodnicz\u0105cy rady kreatywnej jest Bob Isherwood, by\u0142y dyrektor kreatywny Saatchi&amp;Saatchi. Zaanga\u017cowanie w projekt wszystkich agencji jest non profitowe.<\/p>\n","protected":false},"excerpt":{"rendered":"ONZ i Mi\u0119dzynarodowe Stowarzyszenie Reklamy rozpocz\u0119\u0142y projekt &#8222;Hopenhagen&#8221; &#8211; kampani\u0119 maj\u0105c\u0105 na celu podnoszenie \u015bwiadomo\u015bci i anga\u017cowanie spo\u0142eczno\u015bci w zapobieganie zmianom klimatycznym.","protected":false},"author":1,"featured_media":35871,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[184],"class_list":{"0":"post-35870","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-iaa","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=35870"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/35871"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=35870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=35870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=35870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}