{"id":35826,"date":"2009-06-30T01:12:38","date_gmt":"2009-06-29T23:12:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/coca-cola-zero-przejmuje-portale\/"},"modified":"2009-06-30T01:12:38","modified_gmt":"2009-06-29T23:12:38","slug":"coca-cola-zero-przejmuje-portale","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/coca-cola-zero-przejmuje-portale.html","title":{"rendered":"Coca-Cola Zero przejmuje portale"},"content":{"rendered":"<p>Za scenariusz i realizacj\u0119 projektu odpowiada agencja K2 Internet.<\/p>\n<p>Po wej\u015bciu na portal u\u017cytkownicy zobacz\u0105 specjaln\u0105 nak\u0142adk\u0119, kt&oacute;ra b\u0119dzie imitowa\u0107 wygl\u0105d strony g\u0142&oacute;wnej. Nak\u0142adka b\u0119dzie sk\u0142ada\u0107 si\u0119 z tekst&oacute;w udaj\u0105cych oryginalne wiadomo\u015bci oraz pocz\u0105tkowo statycznych sekwencji wideo. Po chwili animacje b\u0119d\u0105 kolejno odtwarzane, buduj\u0105c histori\u0119 nawi\u0105zuj\u0105c\u0105 do idei kampanii.<\/p>\n<p>&#8211; Pomys\u0142 wyj\u015bcia z jednego bannera i rozegrania fabu\u0142y na r&oacute;\u017cnych formach wyst\u0119puj\u0105cych razem w danym portalu by\u0142 idealnym rozwi\u0105zaniem. Kluczowe jest r&oacute;wnie\u017c to, \u017ce nie pr&oacute;bujemy na serio udawa\u0107, \u017ce nasze bannery nie s\u0105 bannerami. Marka Coca-Cola jest kojarzona z rado\u015bci\u0105 i zabaw\u0105 i taka jest te\u017c ta kampania &#8211; wyja\u015bnia Arkadiusz Szulczy\u0144ski, innovation director K2 Internet.<\/p>\n<p>Wsp&oacute;\u0142praca pomi\u0119dzy K2 Internet a Coca-Cola Poland Services trwa od 2003 r.<\/p>\n","protected":false},"excerpt":{"rendered":"30 czerca w portalu Interia.pl i 2 lipca na stronie g\u0142&oacute;wnej Onet.pl pojawi\u0105 si\u0119 niestandardowe kreacje nawi\u0105zuj\u0105ce do kampanii &#8222;To mo\u017cliwe!&#8221; Coca-Coli Zero.","protected":false},"author":1,"featured_media":35827,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[48],"class_list":{"0":"post-35826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-k2","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=35826"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/35827"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=35826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=35826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=35826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}