{"id":35822,"date":"2009-06-30T01:38:53","date_gmt":"2009-06-29T23:38:53","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/11-nagrod-na-golden-arrow\/"},"modified":"2009-06-30T01:38:53","modified_gmt":"2009-06-29T23:38:53","slug":"11-nagrod-na-golden-arrow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/11-nagrod-na-golden-arrow.html","title":{"rendered":"11 nagr\u00f3d\u00a0na Golden Arrow"},"content":{"rendered":"<p>Aby wzi\u0105\u0107 udzia\u0142 w promocji, nie trzeba by\u0142o kupowa\u0107 produktu, tylko ustawi\u0107 stron\u0119 promocji &#8211;&nbsp;<a href=\"http:\/\/www.czekolada-magnum.pl\" target=\"_blank\" rel=\"noopener\">www.czekolada-magnum.pl<\/a>&nbsp;&#8211; jako stron\u0119 startow\u0105 lub \u015bci\u0105gn\u0105\u0107 wid\u017cet.&nbsp;Akcja doprowadzi\u0142a do zwi\u0119kszenia sprzeda\u017cy marki w sezonie o 26 proc., liczonej rok do roku.<\/p>\n<p>Projekt zosta\u0142 wyr&oacute;\u017cniony nagrodami Golden Arrow w kategoriach promocja sprzeda\u017cy BtoC i serwis internetowy.<\/p>\n<p>\u0141\u0105cznie jury przyzna\u0142o 11 statuetek. W tej edycji konkursu nagrodzono tak\u017ce Artegence za prac\u0119 &#8222;Zbuduj z nami nowy bank!&#8221; dla Alior Banku (w dw&oacute;ch kategoriach), Data Solutions za akcj\u0119 &#8222;Zelmer &#8211; niezawodnie zwi\u0119kszamy obroty&#8221;, Tequila\/Polska, DDB i Tribal DDB za projekt &#8222;Tyska wielka flaga kibica&#8221;, Tequila\/Polska i RC2 Raczkiewicz Chenczke Consultants za &#8222;Tyskie pomniki&#8221;, Momentum Worldwide za projekt &#8222;Schody&#8221; dla Microsoft Polska, K2 Internet za &#8222;<a href=\"http:\/\/www.projektxc60.k2.pl\/\" target=\"_blank\" rel=\"noopener\">www.projektxc60.k2.pl<\/a>&#8221; dla Volvo, Tequila\/Polska, RC2 Raczkiewicz Chenczke Consultants, DDB i Tribal DDB za projekt &#8222;Tyskie Euro 2008&#8221; i BBDO Warszawa za prac\u0119 &#8222;U\u017cyj wyobra\u017ani&#8221; dla Komendy G\u0142&oacute;wnej Policji. Przyznano tak\u017ce 26 wyr&oacute;\u017cnie\u0144. \u0141\u0105cznie nominowano 58 prac.<\/p>\n<p>Prace ocenia\u0142o jury pod przewodnictwem Ma\u0142gorzaty Kwilosz, dyrektor marketingu Diageo Polska. W sk\u0142ad jury wesz\u0142o opr&oacute;cz niej siedmiu przedstawicieli marketer&oacute;w: Dariusz B\u0105k (TelePizza), Mariusz Dolny (Netia), Janusz Moneta (Google), Justyna Skrzypek (Puma), Bart\u0142omiej Szmaj (CSD Pepsi-Cola), Grzegorz Wyrzykowski (BZ WBK) oraz Wojciech \u017babi\u0144ski (Carlsberg). Agencje zrzeszone w SMB reprezentowali: Miko\u0142aj Janicki (ProDuct BBF), Przemys\u0142aw J\u0119drowski (TequilaPolska), Ewa Kaczmarek (IQ Marketing), Waldemar Mruga\u0142a (PMI Combera), Marcin P\u0142assowski (Saatchi &amp; Saatchi), Jaros\u0142aw Przyby\u0142a (MobiJoy!) oraz Zbigniew Skarul (Oskar Wegner).<\/p>\n<p>Szczeg&oacute;\u0142owe wyniki konkursu s\u0105 dost\u0119pne na stronie <a href=\"http:\/\/www.goldenarrow.eu\" target=\"_blank\" rel=\"noopener\">www.goldenarrow.eu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Grand Prix konkursu Golden Arrow otrzyma\u0142a promocja lod&oacute;w Magnum przygotowana przez agencje Tequila\/Polska i Netizens.","protected":false},"author":1,"featured_media":35823,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[649,109,1181],"class_list":{"0":"post-35822","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-golden-arrow","9":"tag-netizens","10":"tag-tequilapolska","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=35822"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/35823"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=35822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=35822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=35822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}