{"id":35788,"date":"2009-07-01T02:54:21","date_gmt":"2009-07-01T00:54:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nokia-reklamuje-swoj-sklep-muzyczny-wideo\/"},"modified":"2009-07-01T02:54:21","modified_gmt":"2009-07-01T00:54:21","slug":"nokia-reklamuje-swoj-sklep-muzyczny-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nokia-reklamuje-swoj-sklep-muzyczny-wideo.html","title":{"rendered":"Nokia reklamuje sw\u00f3j sklep muzyczny (wideo)"},"content":{"rendered":"<p>Kampania ma na celu zbudowanie \u015bwiadomo\u015bci Nokia Music Store oraz bezpo\u015brednie zainteresowanie sklepem <a href=\"http:\/\/music.nokia.pl\" target=\"_blank\" rel=\"noopener\">http:\/\/music.nokia.pl<\/a> i zach\u0119cenie do skorzystania z jego oferty.<\/p>\n<p>Prowadzone w jej ramach dzia\u0142ania obejmuj\u0105 przede wszystkim internet &#8211; portale muzyczne, informacyjne oraz serwisy spo\u0142eczno\u015bciowe (m.in. Open.fm, MySpace i Onet.pl).<\/p>\n<p>W ramach dzia\u0142a\u0144 promocyjnych Nokia sponsoruje r&oacute;wnie\u017c portal MiastoMuzyki.pl.<\/p>\n<p>Prowadzona kampania obejmuje swoim zasi\u0119giem tak\u017ce pras\u0119 muzyczn\u0105, m\u0142odzie\u017cow\u0105 i lifestyle&#8217;ow\u0105 (m.in. Playboy, Joy, Machina, Teraz Rock) oraz stacje radiowe. Dzia\u0142aniom wprowadzaj\u0105cym Nokia Music Store na polski rynek towarzyszy\u0107 b\u0119d\u0105 tak\u017ce liczne konkursy, w kt&oacute;rych nagrodami b\u0119d\u0105 telefony Nokia 5800 XpressMusic oraz vouchery na zakup muzyki w Nokia Music Store<\/p>\n<p>Globalna kreacja kampanii zosta\u0142a zaadaptowana na rynek polski przez JWT Warszawa. Bannery internetowe przygotowa\u0142a agencja Wunderman, a zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy MediaCom Warszawa.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania promuj\u0105ca Nokia Music Store &#8211; internetowy sklep muzyczny oferuj\u0105cy dost\u0119p do 4,5 mln utwor&oacute;w.","protected":false},"author":1,"featured_media":35789,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[509,831,450,1641],"class_list":{"0":"post-35788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-jwt","9":"tag-mediacom","10":"tag-nokia","11":"tag-wunderman","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=35788"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/35789"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=35788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=35788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=35788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}