{"id":35786,"date":"2009-07-01T03:05:45","date_gmt":"2009-07-01T01:05:45","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ofe-pzu-przepowiada-przyszlosc\/"},"modified":"2009-07-01T03:05:45","modified_gmt":"2009-07-01T01:05:45","slug":"ofe-pzu-przepowiada-przyszlosc","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ofe-pzu-przepowiada-przyszlosc.html","title":{"rendered":"OFE PZU przepowiada przysz\u0142o\u015b\u0107"},"content":{"rendered":"<p>Osi\u0105 komunikacji online jest serwis <a href=\"http:\/\/www.pzu.pl\/ofe\" target=\"_blank\" rel=\"noopener\">www.pzu.pl\/ofe<\/a>, kt&oacute;ry ma za zadanie zach\u0119ci\u0107 m\u0142ode osoby, podejmuj\u0105ce pierwsz\u0105 prac\u0119, do przyst\u0105pienia do OFE PZU. Ka\u017cdy internauta, kt&oacute;ry uruchomi prototypow\u0105 maszyn\u0119, dowie si\u0119, co mo\u017ce go czeka\u0107 za kilkadziesi\u0105t lat.<\/p>\n<p>Aby to zrobi\u0107 nale\u017cy wpisa\u0107 specjalny kod aktywuj\u0105cy. Kody s\u0105 rozdawane s\u0105 w salonach empik, mo\u017cna je tak\u017ce wygenerowa\u0107 ju\u017c w samym serwisie. Starter prognozuje przysz\u0142o\u015b\u0107 na podstawie odpowiedzi, udzielanych przez u\u017cytkownika. Ka\u017cde ko\u0144cowe podsumowanie jest generowane indywidualnie.<\/p>\n<p>Strategi\u0119 internetow\u0105 kampanii &#8222;Starter w przysz\u0142o\u015b\u0107&#8221; opracowano bazuj\u0105c na koncepcie kreatywnym powsta\u0142ym w agencji Leo Burnett.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania internetowa OFE PZU przygotowana przez agencj\u0119 Digital One.","protected":false},"author":1,"featured_media":35787,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[681],"class_list":{"0":"post-35786","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-digital-one","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=35786"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/35787"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=35786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=35786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=35786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}