{"id":35780,"date":"2009-07-01T10:22:37","date_gmt":"2009-07-01T08:22:37","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-wizerunkowa-marki-zywiec\/"},"modified":"2009-07-01T10:22:37","modified_gmt":"2009-07-01T08:22:37","slug":"nowa-kampania-wizerunkowa-marki-zywiec","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-wizerunkowa-marki-zywiec.html","title":{"rendered":"Nowa kampania wizerunkowa marki \u017bywiec"},"content":{"rendered":"<p>Billboardy pojawi\u0105 si\u0119 w najwi\u0119kszych miastach Polski: Warszawie, Krakowie, Tr&oacute;jmie\u015bcie, Katowicach, \u0141odzi, Szczecinie, Lublinie, Bydgoszczy, Wroc\u0142awiu i Poznaniu. Opr&oacute;cz standardowych no\u015bnik&oacute;w usytuowanych w centrach miast, zastosowano r&oacute;wnie\u017c niekonwencjolne rozwi\u0105zania. S\u0105 to min. ekrany LED, scrolle, infoscreeny w metrze, jak r&oacute;wnie\u017c no\u015bniki typu front light. Dodatkowo kampania pojawi si\u0119 w bankomatach i na bannerach w formacie 2&#215;2 m.<\/p>\n<p>Z my\u015bl\u0105 o konsumentach z regionu Ma\u0142opolski i tych przebywaj\u0105cych nad polskim morzem czy na Mazurach marka przygotowa\u0142a specjalnie dedykowane komunikaty. Projekty zosta\u0142y przygotowane odpowiednio do ich lokalizacji oraz dominuj\u0105cej formy sp\u0119dzania wolnego czasu  przez mieszka\u0144c&oacute;w i turyst&oacute;w w danym regionie. Takie podej\u015bcie ma na celu budowanie szczeg&oacute;lnej wi\u0119zi mi\u0119dzy mark\u0105 a konsumentem.<\/p>\n<p>Outdoor z reklamami marki \u017bywiec pojawi si\u0119 na no\u015bnikach systemowych i wielkoformatowych. Kampania potrwa do ko\u0144ca sierpnia br. Zaplanowa\u0142 j\u0105 i zakupi\u0142 dom mediowy Media Concept, a kreacj\u0119 przygotowa\u0142a agencja IQ Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"1 lipca br. rusza nowa kampania wizerunkowa marki \u017bywiec. Sk\u0142ada si\u0119 na ni\u0105 outdoor i dzia\u0142ania BTL prowadzone w najwi\u0119kszych miastach Polski.","protected":false},"author":1,"featured_media":35781,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[853,1439],"class_list":{"0":"post-35780","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-iq-marketing","9":"tag-media-concept","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=35780"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/35781"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=35780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=35780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=35780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}