{"id":35730,"date":"2009-07-02T10:33:54","date_gmt":"2009-07-02T08:33:54","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/atlantic-z-nowa-strategia\/"},"modified":"2009-07-02T10:33:54","modified_gmt":"2009-07-02T08:33:54","slug":"atlantic-z-nowa-strategia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/atlantic-z-nowa-strategia.html","title":{"rendered":"Atlantic z now\u0105 strategi\u0105"},"content":{"rendered":"<p>Zgodnie z nimi Atlantic p&oacute;jdzie w stron\u0119 swobodnej i zmys\u0142owej kobieco\u015bci. Pocz\u0105wszy od nowej kolekcji jesie\u0144\/zima 2009 Atlantic stawia na wykreowanie sp&oacute;jnego wizerunku marki, kt&oacute;ry ma zbudowa\u0107 emocjonaln\u0105 wi\u0119\u017a z konsumentkami.<\/p>\n<p>Zmiany strategiczne dotycz\u0105 r&oacute;wnie\u017c kolekcji m\u0119skiej, gdzie, id\u0105c za preferencjami zakupowymi klient&oacute;w, marka zamierza powr&oacute;ci\u0107 do szerokiej formy dystrybucji w kana\u0142ach hurtowych i sklepach multibrandowych.<\/p>\n<p>W wyniku bada\u0144 nad produktem i miejscem sprzeda\u017cy, jakie towarzyszy\u0142y powstawaniu nowej strategii Atlantic, odpowiednim zmianom podlega\u0107 b\u0119d\u0105 r&oacute;wnie\u017c kolejne kolekcje marki, charakter sklep&oacute;w firmowych i komunikacja marketingowa brandu.<\/p>\n<p>Planowane zmiany wraz z od\u015bwie\u017ceniem systemu identyfikacji wizualnej firma chce przeprowadzi\u0107 przy wsp&oacute;\u0142pracy z agencj\u0105 brandingow\u0105, kt&oacute;r\u0105 wy\u0142oni rozpisany aktualnie konkurs ofert.<\/p>\n","protected":false},"excerpt":{"rendered":"Efektem p&oacute;\u0142rocznej wsp&oacute;\u0142pracy z agencj\u0105 Corporate Profiles Consulting s\u0105 nowe za\u0142o\u017cenia strategiczne dla marki Atlantic przyj\u0119te w\u0142a\u015bnie przez zarz\u0105d sp&oacute;\u0142ki.","protected":false},"author":1,"featured_media":35731,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[2521],"class_list":{"0":"post-35730","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-atlantic","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=35730"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/35731"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=35730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=35730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=35730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}