{"id":35684,"date":"2009-07-03T12:21:02","date_gmt":"2009-07-03T10:21:02","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/magia-bieli-w-kampanii-tbwa\/"},"modified":"2009-07-03T12:21:02","modified_gmt":"2009-07-03T10:21:02","slug":"magia-bieli-w-kampanii-tbwa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/magia-bieli-w-kampanii-tbwa.html","title":{"rendered":"Magia bieli w kampanii TBWA"},"content":{"rendered":"<p>Kampania reklamowa podkre\u015bla najwa\u017cniejsze atrybuty produktu: jego funkcje ochronne przed szarzeniem tkanin oraz funkcje wybielaj\u0105ce.&nbsp;<\/p>\n<p>Dzia\u0142ania komunikacyjne obejm\u0105 telewizj\u0119 oraz dzia\u0142ania z zakresu BTL oraz PR. Agencja TBWA jest odpowiedzialna za przygotowanie adaptacji kampanii. <\/p>\n<p>Za zakup i planowanie medi&oacute;w odpowiedzialny jest dom mediowy Optimum Media OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Firma Henkel wspiera kampani\u0105 wprowadzenie na rynek nowego detergentu do prania Perwoll White Magic z efektem przywracania bieli.","protected":false},"author":1,"featured_media":35685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[303],"class_list":{"0":"post-35684","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-tbwa","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=35684"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35684\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/35685"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=35684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=35684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=35684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}