{"id":35638,"date":"2009-07-06T15:41:22","date_gmt":"2009-07-06T13:41:22","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iq-marketing-dla-marki-zywiec\/"},"modified":"2009-07-06T15:41:22","modified_gmt":"2009-07-06T13:41:22","slug":"iq-marketing-dla-marki-zywiec","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/iq-marketing-dla-marki-zywiec.html","title":{"rendered":"IQ Marketing dla marki \u017bywiec"},"content":{"rendered":"

Komunikacja obejmuje outdoor w najwi\u0119kszych miastach Polski i popularnych kurortach letnich oraz dzia\u0142ania w internecie.<\/p>\n

Celem kampanii jest wsparcie sprzeda\u017cy marki \u017bywiec w okresie letnim oraz budowanie wizerunku piwa \u017bywiec, jako marki premium.<\/p>\n

W ramach kampanii internetowej powsta\u0142a strona internetowa www.zywiec-latem.pl<\/a>, która udost\u0119pnia narz\u0119dzia pozwalaj\u0105ce na stworzenie w\u0142asnego billboardu i przes\u0142anie go znajomym. Wszystkie projekty umieszczane s\u0105 w galerii na stronie. Dodatkowo na wybranych portalach pojawi\u0105 si\u0119 banery internetowe, a na portalu Onet.pl specjalny widget.<\/p>\n

Agencja IQ Marketing przygotowa\u0142a kreacj\u0119 billboardów, kampanii internetowej oraz opakowa\u0144 promocyjnych (5,7,9-cio packi), które pojawi\u0105 si\u0119 w sprzeda\u017cy w sierpniu. Za stron\u0119 internetow\u0105, banery i widget odpowiada AtomClick, dzia\u0142 interaktywny IQ Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em „Latem prawie wszystko si\u0119 zmienia” ruszy\u0142a kampania wizerunkowa marki \u017bywiec.","protected":false},"author":1,"featured_media":35639,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[853],"class_list":{"0":"post-35638","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-iq-marketing","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=35638"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/35639"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=35638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=35638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=35638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}