{"id":35558,"date":"2009-07-08T14:38:55","date_gmt":"2009-07-08T12:38:55","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iq-marketing-dla-marki-dove-hairminimising\/"},"modified":"2009-07-08T14:38:55","modified_gmt":"2009-07-08T12:38:55","slug":"iq-marketing-dla-marki-dove-hairminimising","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/iq-marketing-dla-marki-dove-hairminimising.html","title":{"rendered":"IQ Marketing dla marki Dove HairMinimising"},"content":{"rendered":"<p>Celem kampanii jest prezentacja cech nowego dezodorantu i zach\u0119cenie do jego wypr&oacute;bowania.<\/p>\n<p>Komunikacja kampanii obejmuje pras\u0119, telewizj\u0119, internet i materia\u0142y POS.<\/p>\n<p>Za kreacj\u0119 reklam prasowych, w tym testymoniali oraz materia\u0142&oacute;w POS odpowiada agencja IQ Marketing. Spot TV przygotowa\u0142a agencja Tag Worldwide, za dzia\u0142ania w internecie odpowiada Peppermint, a za planowanie i zakup medi&oacute;w &#8211; Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Pozb\u0105d\u017a si\u0119 w\u0142osk&oacute;w na d\u0142u\u017cej&#8221; Unilever rozpocz\u0105\u0142 kampani\u0119 wprowadzaj\u0105c\u0105 na rynek nowy dezodorant Dove HairMinimising.","protected":false},"author":1,"featured_media":35559,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[853,1763,366],"class_list":{"0":"post-35558","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-iq-marketing","9":"tag-media-direction","10":"tag-peppermint","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=35558"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35558\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/35559"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=35558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=35558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=35558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}