{"id":35520,"date":"2009-07-09T15:02:25","date_gmt":"2009-07-09T13:02:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-wizerunkowa-mcdonalds\/"},"modified":"2009-07-09T15:02:25","modified_gmt":"2009-07-09T13:02:25","slug":"nowa-kampania-wizerunkowa-mcdonalds","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-wizerunkowa-mcdonalds.html","title":{"rendered":"Nowa kampania wizerunkowa McDonald\u2019s"},"content":{"rendered":"<p>Przygotowana przez agencj\u0119 reklamow\u0105 DDB Warszawa seria 15 i 30-sekundowych spot&oacute;w  &#8222;podgl\u0105da&#8221; typowe scenki w restauracjach McDonald\u0384s. Historie te w \u017cartobliwy spos&oacute;b prezentuj\u0105 g\u0142&oacute;wne cechy marki, takie jak smak, wygod\u0119 czy atmosfer\u0119 miejsca.<\/p>\n<p>Punktem wyj\u015bcia do stworzenia kampanii by\u0142y rozmowy z go\u015b\u0107mi w restauracjach McDonald&#8217;s, ich prawdziwe historie zwi\u0105zane z tym miejscem i najwa\u017cniejsza my\u015bl, kt&oacute;ra najcz\u0119\u015bciej si\u0119 przewija\u0142a: w \u015bwiecie, gdzie panuje tak du\u017co regu\u0142, zakaz&oacute;w i sztywnych norm, fajnie jest znale\u017a\u0107 miejsce, w kt&oacute;rym te zasady nabieraj\u0105 mniejszego znaczenia.<\/p>\n<p>Kampania zosta\u0142a zaplanowana na 6 tygodni. 15-sekundowe spoty b\u0119d\u0105 pokazywane parami, a przez ca\u0142y czas towarzyszy\u0107 im b\u0119dzie wersja 30-sekundowa. Kampania b\u0119dzie emitowana w TVP1, TVP2, TVN, TV4, 4funTV, Discovery, Ale kino, AXN, BBC, Canal+, Comedy Central, Fox Life, Hallmark, Kino Polska, National Geographic, VH1, TVN24, TVN Meteo, TVN Turbo oraz w 51 kinach w 28 miastach.<\/p>\n<p>Zakupu medi&oacute;w dokona\u0142 dom mediowy OMD Macroscope.<\/p>\n","protected":false},"excerpt":{"rendered":"10 lipca br. firma McDonald&#8217;s Polska rozpoczyna emisj\u0119 nowej kampanii wizerunkowej.","protected":false},"author":1,"featured_media":35521,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[472,325,436],"class_list":{"0":"post-35520","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ddb","9":"tag-macroscope-omd","10":"tag-mcdonalds","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=35520"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/35521"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=35520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=35520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=35520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}