{"id":35434,"date":"2009-07-13T14:39:40","date_gmt":"2009-07-13T12:39:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/frankenstein-reklamuje-play-fresh-wideo\/"},"modified":"2009-07-13T14:39:40","modified_gmt":"2009-07-13T12:39:40","slug":"frankenstein-reklamuje-play-fresh-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/frankenstein-reklamuje-play-fresh-wideo.html","title":{"rendered":"Frankenstein reklamuje Play Fresh (wideo)"},"content":{"rendered":"<p>Pomys\u0142 kreatywny polega na odwo\u0142aniu si\u0119 do s\u0142ynnego horroru Jamesa Whale&#8217;a z 1931 roku &#8222;Frankenstein&#8221;. Bohaterem trzech 15-sekundowych spot&oacute;w jest potw&oacute;r stworzony przez dr Frankensteina, kt&oacute;ry prezentuje ofert\u0119 Play Fresh.<\/p>\n<p>Dzia\u0142ania reklamowe obejmuj\u0105 tak\u017ce outdoor, pras\u0119 oraz radio.<\/p>\n<p>Kampania, kt&oacute;ra potrwa do ko\u0144ca sierpnia, jest skierowana do m\u0142odych ludzi, obecnych oraz potencjalnych u\u017cytkownik&oacute;w telefon&oacute;w na kart\u0119.<\/p>\n<p>Za planowanie i zakup medi&oacute;w odpowiedzialny jest dom mediowy ZenithOptimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kolejna ods\u0142ona kampanii reklamowej oferty na kart\u0119 Play Fresh. Jej autorem jest agencja Change Integrated.","protected":false},"author":1,"featured_media":35435,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[933],"class_list":{"0":"post-35434","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-change-integrated","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=35434"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/35435"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=35434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=35434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=35434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}