{"id":35430,"date":"2009-07-13T15:03:36","date_gmt":"2009-07-13T13:03:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zostan-jedna-z-trzyjaciolek-no-spy\/"},"modified":"2009-07-13T15:03:36","modified_gmt":"2009-07-13T13:03:36","slug":"zostan-jedna-z-trzyjaciolek-no-spy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zostan-jedna-z-trzyjaciolek-no-spy.html","title":{"rendered":"Zosta\u0144 jedn\u0105 z &#8222;Trzyjaci\u00f3\u0142ek&#8221; No-Spy"},"content":{"rendered":"<p>Marketer zach\u0119ca internautki do udzia\u0142u w castingu prowadzonym za po\u015brednictwem strony internetowej <a rel=\"nofollow noopener\" href=\"http:\/\/www.no-spa.pl\/casting\" target=\"_blank\">www.no-spa.pl\/casting<\/a>, w kt&oacute;rym wybrane zostan\u0105 odtw&oacute;rczynie r&oacute;l do powstaj\u0105cego serialu internetowego &#8222;Trzyjaci&oacute;\u0142ki&#8221;. Przygotowano trzy scenariusze, na podstawie kt&oacute;rych mo\u017cna nakr\u0119ci\u0107 konkursowy filmik.<\/p>\n<p>Dzia\u0142ania wykorzystuj\u0105 zar&oacute;wno kampani\u0119 displayow\u0105, jak i marketing wirusowy z u\u017cyciem spot&oacute;w wideo z przyk\u0142adowymi zg\u0142oszeniami castingowymi.<\/p>\n<p>Koncepcj\u0105 konkursu i kreacj\u0105 materia\u0142&oacute;w wideo na potrzeby akcji zaj\u0105\u0142 si\u0119 Fenomem.pl, serwis castingowy przygotowa\u0142a agencja reklamowa Publicis. Media zaplanowa\u0142 Zed Digital.<\/p>\n<p>Kampania potrwa do 21 sierpnia. Emisja serialu &#8222;Trzyjaci&oacute;\u0142ki&#8221; przewidywana jest na jesie\u0144 br.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a niestandardowa kampania reklamowa leku No-Spa, maj\u0105ca na celu od\u015bwie\u017cenie wizerunku marki.","protected":false},"author":1,"featured_media":35431,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[52,1807],"class_list":{"0":"post-35430","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-publicis","9":"tag-zed-digital","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=35430"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/35431"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=35430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=35430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=35430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}