{"id":35222,"date":"2009-07-23T15:41:53","date_gmt":"2009-07-23T13:41:53","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iq-marketing-dla-marki-absolut-3\/"},"modified":"2009-07-23T15:41:53","modified_gmt":"2009-07-23T13:41:53","slug":"iq-marketing-dla-marki-absolut-3","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/iq-marketing-dla-marki-absolut-3.html","title":{"rendered":"IQ Marketing dla marki Absolut"},"content":{"rendered":"<p>Kampania opiera si\u0119 na serii aktywno\u015bci letnich odbywaj\u0105cych si\u0119 w 40 klubach i pubach, zlokalizowanych w najbardziej popularnych kurortach nadmorskich. Aktywno\u015bci, oparte na platformie No Gravity, prezentuj\u0105 nowe oblicze marki Absolut.<\/p>\n<p>Grup\u0119 docelow\u0105 kampanii stanowi\u0105 m\u0142odzi ludzie, g\u0142&oacute;wnie m\u0119\u017cczy\u017ani, w wieku 20-29 lat, mieszkaj\u0105cy w miastach, prowadz\u0105cy aktywne \u017cycie towarzyskie, otwarci na nowe do\u015bwiadczenia i doznania, szczeg&oacute;lnie w okresie wakacyjnym, kreatywni, konsumenci produkt&oacute;w markowych.<\/p>\n<p>W trakcie trwaj\u0105cej dwa miesi\u0105ce kampanii w 5 najmodniejszych klubach odb\u0119d\u0105 si\u0119 imprezy &#8222;Absolut no gravity&#8221;, kt&oacute;rych g\u0142&oacute;wn\u0105 atrakcj\u0105 b\u0119dzie lewituj\u0105cy w powietrzu barman, przygotowuj\u0105cy drinki na bazie w&oacute;dki Absolut.<\/p>\n<p>Zaproszenia na imprezy rozdawane b\u0119d\u0105 podczas akcji teaserowych na pla\u017cy i w centrach miast. Pozosta\u0142e kluby zmieni\u0105 sw&oacute;j wystr&oacute;j na &#8222;no gravity&#8221;, b\u0119d\u0105 oferowa\u0107 promocyjne drinki na bazie w&oacute;dki Absolut, a w wybranych lokalizacjach odb\u0119d\u0105 si\u0119 animacje hostessowe z konkursami.<\/p>\n<p>Za opracowanie koncepcji, kreacj\u0119 i realizacj\u0119 kampanii odpowiedzialna jest agencja IQ Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Absolut no gravity. Oderwij si\u0119 od codzienno\u015bci&#8221; rozpoczyna si\u0119 letnia kampania promuj\u0105ca w&oacute;dk\u0119 Absolut.","protected":false},"author":1,"featured_media":35223,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[853],"class_list":{"0":"post-35222","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-iq-marketing","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=35222"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/35223"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=35222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=35222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=35222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}