{"id":35120,"date":"2009-07-28T11:15:33","date_gmt":"2009-07-28T09:15:33","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-luksja-kusi-kolorami-i-zapachami\/"},"modified":"2009-07-28T11:15:33","modified_gmt":"2009-07-28T09:15:33","slug":"nowa-luksja-kusi-kolorami-i-zapachami","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-luksja-kusi-kolorami-i-zapachami.html","title":{"rendered":"Nowa Luksja kusi kolorami i zapachami"},"content":{"rendered":"<p>Nowa kolekcja Luksji &#8211; &#8222;Zapachy i kolory&#8217; &#8211; sk\u0142ada si\u0119 z sze\u015bciu wariant&oacute;w o \u017celowej, transparentnej recepturze.<\/p>\n<p>Kolekcja b\u0119dzie wspierana reklamowo poprzez kampani\u0119 prasow\u0105 wykorzystuj\u0105c\u0105 sampling. Obejmie 17 tytu\u0142&oacute;w kobiecych i ma dotrze\u0107 do 1,3 mln konsumentek z grupy docelowej. W prasie rozdanych zostanie ponad milion saszetek.<\/p>\n<p>W sierpniu dodatkowo rozpocznie si\u0119 kampania outdoorowa obejmuj\u0105ca 13 najwi\u0119kszych miast Polski. B\u0119dzie prowadzona na dw&oacute;ch typach no\u015bnik&oacute;w: frontlightach i citylightach.<\/p>\n<p>Za projekt opakowania odpowiada Studio DN Design Group. Strategi\u0119 i kreacj\u0119 kampanii przygotowa\u0142a agencja Change Communications, a za planowanie i zakup medi&oacute;w odpowiada ZenithOptimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"PZ Cussons ruszy\u0142o z kampani\u0105 reklamow\u0105 najnowszej linii \u017celi pod prysznic marki Luksja.","protected":false},"author":1,"featured_media":35121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[933],"class_list":{"0":"post-35120","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-change-integrated","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=35120"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35120\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/35121"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=35120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=35120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=35120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}