{"id":35046,"date":"2009-07-30T11:28:18","date_gmt":"2009-07-30T09:28:18","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/velvet-odswieza-marke-papieru-toaletowego-aroma\/"},"modified":"2009-07-30T11:28:18","modified_gmt":"2009-07-30T09:28:18","slug":"velvet-odswieza-marke-papieru-toaletowego-aroma","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/velvet-odswieza-marke-papieru-toaletowego-aroma.html","title":{"rendered":"Velvet od\u015bwie\u017ca mark\u0119 papieru toaletowego Aroma"},"content":{"rendered":"<p>Kampania obejmuje telewizj\u0119 (spoty 10- i 15-sekundowe w TVP, Polsacie, TVN oraz stacjach niszowych), kino (spoty 30-sekundowe w sieciach Cinema City, Helios oraz Kinoplex) oraz no\u015bniki komunikacji miejskiej (autobusy i tramwaje) w wybranych aglomeracjach.<\/p>\n<p>Najwi\u0119ksze nat\u0119\u017cenie kampanii przewidziane jest na okres od 1 do 31 sierpnia, kiedy, r&oacute;wnolegle do emisji spot&oacute;w w w\/w mediach, rozpocznie si\u0119 ekspozycja na citylightach i w warszawskim metrze (City Info).<\/p>\n<p>Adresatkami kampanii s\u0105 kobiety w wieku 30-45 lat, wykszta\u0142cone, zarabiaj\u0105ce powy\u017cej \u015bredniej krajowej, mieszkanki du\u017cych i \u015brednich miast.<\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja Grasp, adaptacj\u0119 spot&oacute;w &#8211; JWT. Media zaplanowa\u0142 i kupi\u0142 Mindshare Polska.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania wizerunkowa papieru toaletowego Aroma firmy Velvet.","protected":false},"author":1,"featured_media":35047,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[85],"class_list":{"0":"post-35046","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=35046"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35046\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/35047"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=35046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=35046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=35046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}