{"id":35016,"date":"2009-07-31T13:14:50","date_gmt":"2009-07-31T11:14:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zelki-akuku-odswiezaja-wizerunek\/"},"modified":"2009-07-31T13:14:50","modified_gmt":"2009-07-31T11:14:50","slug":"zelki-akuku-odswiezaja-wizerunek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zelki-akuku-odswiezaja-wizerunek.html","title":{"rendered":"\u017belki Akuku od\u015bwie\u017caja wizerunek"},"content":{"rendered":"<p>Pierwszym etapem jest start od\u015bwie\u017conej strony internetowej <a rel=\"nofollow noopener\" href=\"http:\/\/www.akuku.net\" target=\"_blank\">www.akuku.net<\/a>, na kt&oacute;rej prowadzony jest konkurs &#8222;Wbij si\u0119 w nadzienie&#8221; &#8211; za pomoc\u0105 kamery internetowej lub poprzez wgranie zdj\u0119cia z pliku internauci maj\u0105 mo\u017cliwo\u015b\u0107 zrobienia swojej \u017celokarykatury. Do wygrania s\u0105 cenne nagrody.<\/p>\n<p>R&oacute;wnocze\u015bnie ze stron\u0105 internetow\u0105 rusza kampania wirusowa i PR.<\/p>\n<p>Kampania telewizyjna rozpoczyna si\u0119 3 sierpnia. W sumie wyemitowanych zostanie pi\u0119\u0107 wersji spot&oacute;w. Dodatkowo planowana jest kampania bannerowa w internecie.<\/p>\n<p>Kampanii towarzysz\u0105 dzia\u0142ania BTL. W wybranych punktach sprzeda\u017cy wystawione s\u0105 materia\u0142y POS oraz dodatkowe ekspozycje produktowe.<\/p>\n<p>Za kreacj\u0119 i design kampanii odpowiedzialna jest agencja Work-Room, strona internetowa powsta\u0142a we wsp&oacute;\u0142pracy Work-Room z DotT360. Planowanie i zakup medi&oacute;w powierzono domowi mediowemu Universal McCann. Za dzia\u0142ania PR odpowiada agencja Fleishman-Hillard.<\/p>\n","protected":false},"excerpt":{"rendered":"Jutrzenka rozpocz\u0119\u0142a kampani\u0119 nadziewanych \u017celk&oacute;w Akuku, kt&oacute;ra obejmie reklam\u0119 telewizyjn\u0105, internetow\u0105 oraz promocj\u0119 konsumenck\u0105.","protected":false},"author":1,"featured_media":35017,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1599,224],"class_list":{"0":"post-35016","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-fleishman-hillard","9":"tag-universal-mccann","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=35016"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/35016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/35017"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=35016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=35016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=35016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}