{"id":34912,"date":"2009-08-05T09:45:49","date_gmt":"2009-08-05T07:45:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wiecej-outdooru\/"},"modified":"2015-01-12T14:41:53","modified_gmt":"2015-01-12T14:41:53","slug":"wiecej-outdooru","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wiecej-outdooru.html","title":{"rendered":"Wi\u0119cej outdooru"},"content":{"rendered":"<p>Liczba no\u015bnik&oacute;w reklamy out of home wynios\u0142a w pierwszym p&oacute;\u0142roczu bie\u017c\u0105cego roku 101,2 tys. sztuk &#8211; podaje Izba Gospodarcza Reklamy Zewn\u0119trznej.<\/p>\n<p>Do 30 czerwca br. najwi\u0119ksz\u0105 grup\u0119 stanowi\u0142y no\u015bniki ma\u0142ego formatu &#8211; 35,4 tys. (wzrost o 7,5 proc.), najmniejsz\u0105 &#8211; backlighty o wymiarach 12 x 4 m &#8211; 33 tys. (wzrost o 6,5 proc.).<\/p>\n<p>Wyra\u017ana by\u0142a tendencja do zmniejszania liczby no\u015bnik&oacute;w standardowych o powierzchni 12 mkw. &#8211; 24,9 tys., w kt&oacute;rej g\u0142&oacute;wnym udzia\u0142owcem jest Grupa Str&ouml;er.<\/p>\n<p>Do roli najbardziej po\u017c\u0105danych no\u015bnik&oacute;w na polskim rynku reklamy zewn\u0119trznej awansowa\u0142y powierzchnie typu frontlight 18 mkw. &#8211; 14,2 tys. (wzrost o 12 proc.), kt&oacute;rych najwi\u0119cej ma Cityboard Media (ponad 30 proc. rynku).<\/p>\n","protected":false},"excerpt":{"rendered":"O ponad 1 proc. wzros\u0142a w pierwszym p&oacute;\u0142roczu liczba no\u015bnik&oacute;w reklamy zewn\u0119trznej.","protected":false},"author":1,"featured_media":34913,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-34912","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=34912"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34912\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/34913"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=34912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=34912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=34912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}