{"id":34816,"date":"2009-08-07T15:26:38","date_gmt":"2009-08-07T13:26:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lemonnada-zmienna-jak-pogoda\/"},"modified":"2009-08-07T15:26:38","modified_gmt":"2009-08-07T13:26:38","slug":"lemonnada-zmienna-jak-pogoda","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lemonnada-zmienna-jak-pogoda.html","title":{"rendered":"Lemon&#038;Nada zmienna jak pogoda"},"content":{"rendered":"<p>Podobnie jak w przypadku kampanii telewizyjnej, Lemon&amp;Nada wykorzystuje rozwi\u0105zanie w postaci dostosowania kreacji do kontekstu redakcyjnego.<\/p>\n<p>Na kampani\u0119 sk\u0142adaj\u0105 si\u0119 dwie wersje &#8211; na \u0142adn\u0105 i brzydk\u0105 pogod\u0119. Ich emisja uzale\u017cniona jest od prezentowanej na ekranach prognozy pogody. Sama plansza pogodowa aktualizowana jest cztery razy w ci\u0105gu doby, a wraz z ni\u0105 &#8211; spot, kt&oacute;ry jest przy okazji emitowany.<\/p>\n<p>Kampania Lemon&amp;Nada, emitowana w nale\u017c\u0105cym do AMS CityINFOtv, potrwa do ko\u0144ca sierpnia. Autorami projektu s\u0105 dom mediowy Starcom oraz agencja reklamowa Lowe GGK.<\/p>\n","protected":false},"excerpt":{"rendered":"Kampania reklamowa marki Cappy Lemon &amp; Nada pojawia si\u0119 &#8211;  w zale\u017cno\u015bci od pogody &#8211; na ekranach  CityINFOtv w warszawskim metrze.","protected":false},"author":1,"featured_media":34817,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[424,377],"class_list":{"0":"post-34816","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-lowe-ggk","9":"tag-starcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=34816"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/34817"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=34816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=34816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=34816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}