{"id":34784,"date":"2009-08-10T12:01:36","date_gmt":"2009-08-10T10:01:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/garnier-colorshine-debiutuje-w-polsce\/"},"modified":"2009-08-10T12:01:36","modified_gmt":"2009-08-10T10:01:36","slug":"garnier-colorshine-debiutuje-w-polsce","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/garnier-colorshine-debiutuje-w-polsce.html","title":{"rendered":"Garnier Color&#038;Shine debiutuje w Polsce"},"content":{"rendered":"<p>Koncept produktu, nazwa, jego w\u0142a\u015bciwo\u015bci oraz koncepcja wsparcia marketingowego produktu, by\u0142y testowane przez zesp&oacute;\u0142 marketingu Garniera podczas bada\u0144 przeprowadzonych na polskich konsumentkach farb do w\u0142os&oacute;w.<\/p>\n<p>Kampania reklamowa, przebiegaj\u0105ca pod has\u0142em &#8222;Ol\u015bniewaj\u0105cy kolor pe\u0142en blasku l\u015bni\u0105cy tysi\u0105cami refleks&oacute;w!&#8221; jest skierowana do kobiet w wieku 18-44 lat chc\u0105cych podkre\u015bli\u0107 naturalny kolor swoich w\u0142os&oacute;w. Twarz\u0105 kampanii jest modelka Bar Rafaeli.<\/p>\n<p>Spot reklamowy farby Color&amp;Shine, w wersji 20-sekundowej, zaadoptowa\u0142a na polski rynek agencja Publicis. Emisj\u0119 spotu zaplanowano w czo\u0142owych stacjach telewizyjnych, a kampani\u0119 uzupe\u0142niono tak\u017ce o dzia\u0142ania reklamowe w prasie.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza kampania reklamowa wprowadzaj\u0105ca na rynek now\u0105, \u0142agodn\u0105 koloryzacj\u0119 do w\u0142os&oacute;w Garnier Color&amp;Shine.","protected":false},"author":1,"featured_media":34785,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[825,52],"class_list":{"0":"post-34784","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-garnier","9":"tag-publicis","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=34784"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34784\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/34785"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=34784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=34784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=34784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}