{"id":34776,"date":"2009-08-10T14:00:47","date_gmt":"2009-08-10T12:00:47","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/obsidian-dla-marki-kross\/"},"modified":"2009-08-10T14:00:47","modified_gmt":"2009-08-10T12:00:47","slug":"obsidian-dla-marki-kross","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/obsidian-dla-marki-kross.html","title":{"rendered":"Obsidian dla marki Kross"},"content":{"rendered":"<p>&#8211; To pierwszy taki proces w historii naszej firmy  &#8211; m&oacute;wi Ma\u0142gorzata Nowak, dyrektor marketingu Kross. &#8211; Najpierw przeprowadzili\u015bmy seri\u0119 bada\u0144 ilo\u015bciowych i jako\u015bciowych, a nast\u0119pnie wraz z partnerami z Obsidianu opracowali\u015bmy to\u017csamo\u015b\u0107 i koncepcj\u0119 dalszego rozwoju marki.<\/p>\n<p>Strategia obejmuje flagow\u0105 mark\u0119 oraz dzia\u0142ania w obr\u0119bie ca\u0142ego portfela firmy. Plany Krossa przewiduj\u0105 wzmocnienie obecno\u015bci reklamowej w sezonie 2009\/2010.<\/p>\n","protected":false},"excerpt":{"rendered":"Firma Kross przygotowa\u0142a strategi\u0119 komunikacji marki na rok 2010. Projekt zrealizowa\u0142 instytut badawczy Millward Brown SMG\/KRC.","protected":false},"author":1,"featured_media":34777,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[655],"class_list":{"0":"post-34776","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-millwardbrown-smgkrc","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=34776"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/34777"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=34776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=34776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=34776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}