{"id":34774,"date":"2009-08-10T14:06:30","date_gmt":"2009-08-10T12:06:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wp-z-oferta-e-mailingu-targetowanego-behawioralnie\/"},"modified":"2009-08-10T14:06:30","modified_gmt":"2009-08-10T12:06:30","slug":"wp-z-oferta-e-mailingu-targetowanego-behawioralnie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wp-z-oferta-e-mailingu-targetowanego-behawioralnie.html","title":{"rendered":"WP z ofert\u0105 e-mailingu targetowanego behawioralnie"},"content":{"rendered":"<p>E-mailing behawioralny, w odr&oacute;\u017cnieniu od e-mailingu targetowanego za pomoc\u0105 danych deklaratywnych, pozwala reklamodawcom na dotarcie z przekazem do grupy docelowej, charakteryzuj\u0105cej si\u0119 okre\u015blonymi preferencjami w odniesieniu do konkretnych bran\u017c, us\u0142ug czy produkt&oacute;w.<\/p>\n<p>Klientom biura reklamy oddano do dyspozycji kilkadziesi\u0105t behawioralnych profili u\u017cytkownik&oacute;w, m.in. &#8222;W\u0142a\u015bciciele ma\u0142ych firm&#8221;, &#8222;Planuj\u0105cy zakup nieruchomo\u015bci&#8221;, &#8222;Automaniacy&#8221;, &#8222;Uprawiaj\u0105cy aktywnie sport&#8221;. Segmentacj\u0119 internaut&oacute;w oparto o analiz\u0119 ich zachowania w portalu Wirtualna Polska.<\/p>\n<p>Reklamodawcy mog\u0105 \u0142\u0105czy\u0107 profile behawioralne z dowolnymi parametrami demograficznymi.<\/p>\n<p>Podobnie jak w kampaniach displayowych, w e-mailingu behawioralnym klient b\u0119dzie mia\u0142 mo\u017cliwo\u015b\u0107 stworzenia indywidualnej grupy, na podstawie w\u0142asnych kryteri&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Wirtualna Polska wprowadza do oferty reklamowej e-mailingi targetowane behawioralnie.","protected":false},"author":1,"featured_media":34775,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[594],"class_list":{"0":"post-34774","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-wirtualna-polska","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=34774"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/34775"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=34774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=34774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=34774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}