{"id":34668,"date":"2009-08-12T14:33:32","date_gmt":"2009-08-12T12:33:32","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/najwiecej-na-reklamach-zarobil-polsat\/"},"modified":"2009-08-12T14:33:32","modified_gmt":"2009-08-12T12:33:32","slug":"najwiecej-na-reklamach-zarobil-polsat","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/najwiecej-na-reklamach-zarobil-polsat.html","title":{"rendered":"Najwi\u0119cej na reklamach zarobi\u0142 Polsat"},"content":{"rendered":"<p>Jak wynika z danych AGB Nielsen Media Research, przygotowanych dla Mediarun.pl, w minionym miesi\u0105cu najwi\u0119ksze zyski z reklam spo\u015br&oacute;d og&oacute;lnopolskich kana\u0142&oacute;w telewizyjnych odnotowa\u0142 Polsat. Stacja zarobi\u0142a 134,16 mln z\u0142 &#8211; o 10,15 proc. wi\u0119cej ni\u017c w lipcu 2008 r.<\/p>\n<p>Tu\u017c za ni\u0105 w zestawieniu przychod&oacute;w reklamowych znalaz\u0142 si\u0119 TVN, kt&oacute;remu reklamodawcy zapewnili 97,2 mln z\u0142 zysku (10,17 proc. spadku). Kolejne lokaty nale\u017ca\u0142y do telewizji publicznej, kt&oacute;rej kana\u0142y TVP1 i TVP2 zarobi\u0142y odpowiednio 77,63 mln z\u0142 (wzrost o 17,28 proc.) i 37,18 mln z\u0142 (o 2,02 proc. mniej ni\u017c w lipcu 2008 r.).<\/p>\n<p>W minionym miesi\u0105cu znacznie zwi\u0119kszy\u0142y si\u0119 wp\u0142ywy reklamowe TV4. Stacja uzyska\u0142a 17,69 mln z\u0142 &#8211; to wynik o 56,33 proc. lepszy od ubieg\u0142orocznego.<\/p>\n<p>TV Puls zarobi\u0142 na reklamach w lipcu br. 11,98 mln z\u0142 (wzrost o 21,81 proc.), natomiast TVP Info mia\u0142a 5,88 mln z\u0142 wp\u0142yw&oacute;w z reklam (wzrost o 16,03 proc.).<\/p>\n<p>Raport opracowano na podstawie danych cennikowych netto, bez indywidualnie negocjowanych rabat&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"W lipcu br. spo\u015br&oacute;d naziemnych nadawc&oacute;w najwi\u0119kszy przyrost wp\u0142yw&oacute;w reklamowych odnotowa\u0142a telewizyjna Czw&oacute;rka.","protected":false},"author":1,"featured_media":34669,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[2186,1364],"class_list":{"0":"post-34668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-agb-nmr","9":"tag-wplywy-reklamowe","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=34668"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/34669"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=34668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=34668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=34668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}