{"id":34660,"date":"2009-08-12T16:02:49","date_gmt":"2009-08-12T14:02:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bz-wbk-stawia-na-marketing-afiliacyjny\/"},"modified":"2009-08-12T16:02:49","modified_gmt":"2009-08-12T14:02:49","slug":"bz-wbk-stawia-na-marketing-afiliacyjny","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/bz-wbk-stawia-na-marketing-afiliacyjny.html","title":{"rendered":"BZ WBK stawia na marketing afiliacyjny"},"content":{"rendered":"<p>Oferta Novem zosta\u0142a wybrana w wyniku przetargu.<\/p>\n<p>W ramach wsp&oacute;\u0142pracy Novem uruchomi\u0142o program afiliacyjny dla banku. Jego celem jest pozyskanie nowych klient&oacute;w kont osobistych prowadzonych w BZ WBK. Program &#8211; podobnie jak wszystkie kolejne planowane akcje &#8211; b\u0119dzie rozliczany w modelu &#8222;p\u0142ac\u0119 tylko za efekt&#8221;. W tym konkretnym przypadku efektem jest wype\u0142niony przez potencjalnego klienta wniosek o rachunek.<\/p>\n<p>Na potrzeby programu Novem przygotowa\u0142o kreacje reklam i stron\u0119 docelow\u0105 (tzw. landing page). Dzi\u0119ki niej internauci, kt&oacute;rzy zainteresuj\u0105 si\u0119 ofert\u0105, b\u0119d\u0105 mogli w prosty spos&oacute;b z\u0142o\u017cy\u0107 wniosek. Dzia\u0142ania reklamowe b\u0119d\u0105 prowadzone na stronach internetowych wydawc&oacute;w, kt&oacute;rzy nale\u017c\u0105 do sieci afiliacyjnej Novem. Reklamy pojawi\u0105 si\u0119 tak\u017ce w najwi\u0119kszych polskich portalach.<\/p>\n<p>Novem zapewni ci\u0105g\u0142y nadz&oacute;r nad trwaj\u0105cym programem oraz bie\u017c\u0105cy monitoring efekt&oacute;w prowadzonych dzia\u0142a\u0144. Dzi\u0119ki temu w trakcie trwania programu b\u0119d\u0105 mo\u017cliwe ewentualne modyfikacje jego poszczeg&oacute;lnych element&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Novem zapewni kompleksow\u0105 obs\u0142ug\u0119 w obszarze marketingu afiliacyjnego dla Banku Zachodniego WBK.","protected":false},"author":1,"featured_media":34661,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1332,465],"class_list":{"0":"post-34660","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-bz-wbk","9":"tag-novem","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=34660"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34660\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/34661"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=34660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=34660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=34660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}