{"id":34612,"date":"2009-08-14T16:04:39","date_gmt":"2009-08-14T14:04:39","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/upc-dwoi-sie-i-troi\/"},"modified":"2009-08-14T16:04:39","modified_gmt":"2009-08-14T14:04:39","slug":"upc-dwoi-sie-i-troi","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/upc-dwoi-sie-i-troi.html","title":{"rendered":"UPC dwoi si\u0119 i troi"},"content":{"rendered":"<p>Linia kreatywna kampanii oparta jest na koncepcji &#8222;postaci UPC&#8221; symbolizuj\u0105cej technologi\u0119 z ludzk\u0105 twarz\u0105. W nowych spotach wykorzystano efekty animacji 3D.<\/p>\n<p>Kampania w ca\u0142o\u015bci zosta\u0142a zrealizowana w Polsce, zar&oacute;wno od strony koncepcyjnej, jak i realizacyjnej. Za przygotowanie, stworzenie koncepcji kampanii oraz realizacj\u0119 odpowiada\u0142a agencja DraftFCB+Ad Fabrika. Tr&oacute;jwymiarowe animacje powsta\u0142y w studiu Platige Image.<\/p>\n<p>Nowe spoty b\u0119dzie mo\u017cna zobaczy\u0107 w kana\u0142ach grupy TVN, Polsat oraz kana\u0142ach tematycznych. Kampania widoczna b\u0119dzie tak\u017ce w internecie, m. in. w postaci banner&oacute;w w portalu Onet.pl. Za planowanie medi&oacute;w odpowiada\u0142 dom mediowy Media Vest.<\/p>\n<p>Uzupe\u0142nieniem s\u0105 materia\u0142y BTL, kt&oacute;rych kreacja oparta jest r&oacute;wnie\u017c na motywie postaci UPC, takie jak ulotki, poczt&oacute;wki i plakaty. B\u0119d\u0105 wykorzystywane w mailingach oraz obecne w biurach obs\u0142ugi klienta. Materia\u0142y BTL przygotowa\u0142a agencja Arip.<\/p>\n","protected":false},"excerpt":{"rendered":"17 sierpnia  rusza jesienna kampania reklamowa UPC Polska &#8211; &#8222;Dwoimy si\u0119 i troimy&#8221;.","protected":false},"author":1,"featured_media":34613,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[309],"class_list":{"0":"post-34612","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-upc","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=34612"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34612\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/34613"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=34612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=34612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=34612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}