{"id":34468,"date":"2009-08-21T01:22:18","date_gmt":"2009-08-20T23:22:18","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/k2-rozwija-dzial-k2-user-experience\/"},"modified":"2009-08-21T01:22:18","modified_gmt":"2009-08-20T23:22:18","slug":"k2-rozwija-dzial-k2-user-experience","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/k2-rozwija-dzial-k2-user-experience.html","title":{"rendered":"K2 rozwija dzia\u0142 K2 User Experience"},"content":{"rendered":"<p>zwi\u0105zanych z \u015bwiadczeniem tego typu us\u0142ug w ramach agencji.<\/p>\n<p>&#8211; Rozszerzenie oferty agencji o przeprowadzanie bada\u0144 tj. testy u\u017cyteczno\u015bci (usability), indywidualne wywiady pog\u0142\u0119bione (IDI) i \u015bledzenie ruch&oacute;w ga\u0142ek ocznych odbiorc&oacute;w (eye-tracking) przy testowaniu serwis&oacute;w oraz kreacji reklamowych, pozwoli na standardowe wykorzystywanie tych us\u0142ug przy realizacji wszystkich projekt&oacute;w agencji &#8211; m&oacute;wi Tomasz Tomczyk, wiceprezes zarz\u0105du K2 Internet SA<\/p>\n<p>K2 posiada w\u0142asny eye-tracker i oferuje badania eye-trackingowe serwis&oacute;w WWW oraz materia\u0142&oacute;w reklamowych &#8211; nie tylko reklamy internetowej, ale tak\u017ce efektywno\u015bci reklam prasowych i spot&oacute;w wideo.<\/p>\n<p>W sk\u0142ad licz\u0105cego pi\u0119\u0107 os&oacute;b zespo\u0142u K2 User Experience wchodz\u0105 architekci informacji, specjali\u015bci usability i architekt system&oacute;w. Zespo\u0142em zarz\u0105dza Maciej Lipiec, kt&oacute;ry zajmuje stanowisko dyrektora dzia\u0142u.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozw&oacute;j dzia\u0142u User Experience jest konsekwencj\u0105 rozwi\u0105zania sp&oacute;\u0142ki Komitywa.com i decyzji o kontynuowaniu i poszerzaniu kompetencji&#8230;","protected":false},"author":1,"featured_media":34469,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[48],"class_list":{"0":"post-34468","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-k2","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=34468"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34468\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/34469"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=34468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=34468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=34468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}