{"id":34356,"date":"2009-08-25T12:29:15","date_gmt":"2009-08-25T10:29:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/axe-z-pieprzem-wideo\/"},"modified":"2009-08-25T12:29:15","modified_gmt":"2009-08-25T10:29:15","slug":"axe-z-pieprzem-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/axe-z-pieprzem-wideo.html","title":{"rendered":"Axe z pieprzem (wideo)"},"content":{"rendered":"<p>W tym sezonie m\u0119\u017cczyzna Axe b\u0119dzie pachnia\u0142 pieprzem i chilli. Przekaz reklamowy r&oacute;wnie\u017c opiera si\u0119 na pikantnych doznaniach.<\/p>\n<p>Kampania potrwa kilka tygodni. Wyemitowane zostan\u0105 30-sekundowe spoty telewizyjne oraz 60-sekundowe reklamy kinowe. Kampani\u0119 wspiera\u0107 bed\u0105 intensywne dzia\u0142ania internetowe. Przekaz informacyjny pojawi si\u0119 r&oacute;wnie\u017c w prasie, g\u0142&oacute;wnie w m\u0119skich magazynach lifestyle&#8217;owych. Dope\u0142nieniem kampanii b\u0119d\u0105 dzia\u0142ania OOH, w tym kampania outdoorowa na citylightach sieci Clear Channel CityYoung oraz akcje instore.<\/p>\n<p>Adaptacj\u0119 spotu reklamowego przygotowa\u0142y agencje G7 oraz Netizens. Za planowanie i zakup medi&oacute;w odpowiada Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Unilever rozpocz\u0105\u0142 kampani\u0119 reklamow\u0105 nowego zapachu dezodorant&oacute;w Axe Instinct.","protected":false},"author":1,"featured_media":34357,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[811,906,109],"class_list":{"0":"post-34356","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-g7","9":"tag-media-direction-omd","10":"tag-netizens","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=34356"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34356\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/34357"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=34356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=34356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=34356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}