{"id":34294,"date":"2009-08-26T12:41:51","date_gmt":"2009-08-26T10:41:51","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/odetchnij-swiezoscia-z-ambi-pur\/"},"modified":"2009-08-26T12:41:51","modified_gmt":"2009-08-26T10:41:51","slug":"odetchnij-swiezoscia-z-ambi-pur","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/odetchnij-swiezoscia-z-ambi-pur.html","title":{"rendered":"Odetchnij \u015bwie\u017co\u015bci\u0105 z Ambi Pur"},"content":{"rendered":"<p>G\u0142&oacute;wnym medium kampanii jest telewizja, w kt&oacute;rej emitowany jest spot reklamowy pod has\u0142em &#8222;Ambi Pur Car &#8211; odetchnij \u015bwie\u017co\u015bci\u0105&#8221;. Adresatami kampanii s\u0105 m\u0119\u017cczy\u017ani w wieku 25-54 lat, mieszkaj\u0105cy w \u015brednich i du\u017cych miastach i posiadaj\u0105cy samoch&oacute;d.<\/p>\n<p>Kampania rozpocz\u0119\u0142a si\u0119 17 sierpnia. Przez kolejne 4 tygodnie w TVN, TVN7, TVN24, TVN Turbo, TV4, Polsacie oraz w stacjach tematycznych, pojawia\u0107 si\u0119 b\u0119dzie reklama produktu w wersji 10- i 20-sekundowej.<\/p>\n<p>Za kreacj\u0119 kampanii odpowiada agencja Grey Worldwide, planowaniem i zakupem medi&oacute;w zajmuje si\u0119 dom mediowy OMD Media Directions.<\/p>\n<p>Akcja reklamowa wspierana jest dzia\u0142aniami PR. Za komunikacj\u0119 nowej linii produkt&oacute;w w mediach odpowiada agencja Garden of Words.<\/p>\n","protected":false},"excerpt":{"rendered":"Firma Sara Lee Household &amp; Body Care Poland rozpocz\u0119\u0142a dzia\u0142ania komunikacyjne nowych od\u015bwie\u017caczy powietrza do samochodu marki Ambi Pur Car.","protected":false},"author":1,"featured_media":34295,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[66],"class_list":{"0":"post-34294","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-grey","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=34294"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/34295"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=34294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=34294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=34294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}