{"id":3427,"date":"2012-12-05T17:21:52","date_gmt":"2012-12-05T16:21:52","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/swiety-mikolaj-moze-polegac-na-pzu-wideo\/"},"modified":"2012-12-05T17:21:52","modified_gmt":"2012-12-05T16:21:52","slug":"swiety-mikolaj-moze-polegac-na-pzu-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/swiety-mikolaj-moze-polegac-na-pzu-wideo.html","title":{"rendered":"\u015awi\u0119ty Miko\u0142aj mo\u017ce polega\u0107 na PZU (wideo)"},"content":{"rendered":"<p>Kampania potrwa od 6 grudnia 2012 roku do 13 stycznia 2013 roku. Spoty telewizyjne uka\u017c\u0105 si\u0119 w  TVP, Polsat, TVN, TVP Info, TV4, TVN Niche, AtMedia, DCAP, Polsat Niche, TVP Niche.<\/p>\n<p>Od 12 grudnia pojawi\u0105 si\u0119: strona Swieta.pzu.pl i banery. Komunikacja w sieci potrwa do ko\u0144ca miesi\u0105ca. PZU z kampani\u0105 b\u0119dzie obecny m.in. w: Onet.pl, YouTube, Gazeta.pl i TVN Player.<\/p>\n<p>Ponadto, spoty b\u0119d\u0105 prezentowane w kinach: Multikino, Cinema City, Silver Screen i Helios. Na witrynach wybranych oddzia\u0142&oacute;w PZU umieszczone zostan\u0105 wyklejki &bdquo;Jeste\u015bmy przygotowani na \u015awi\u0119ta i na ca\u0142\u0105 zim\u0119&#8221;.<\/p>\n<p>Za kreacj\u0119 kampanii odpowiada PZL. Domem produkcyjnym jest Opus, re\u017cyserem Antek Nykowski. Media zakupi\u0142 Starlink oraz ACR (internet). Za kreacj\u0119 w sieci odpowiada K2 Internet.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza kampania wizerunkowa PZU, kt&oacute;ra ma podkre\u015bla\u0107, \u017ce &#8222;cokolwiek si\u0119 wydarzy, na PZU mo\u017cna zawsze polega\u0107&#8221;.","protected":false},"author":1,"featured_media":3428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[745,709,746,324,114],"class_list":{"0":"post-3427","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-acr","9":"tag-k2-internet","10":"tag-pzl","11":"tag-pzu","12":"tag-starlink","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3427"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3427\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3428"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}